News
STIR IT UP: MATTHEW CLARK LAUNCH COCKTAIL AGENDA FOR 2018
With the cocktail market now valued at half a million pounds in the UK alone1
, the UK’s largest
drinks supplier, Matthew Clark, is set to help licensees tap into this growing opportunity with the launch of its 2018 cocktail package. This will include a series of country-wide workshops, an online ‘advice portal’, as well as its first ever cocktail competition ‘Stir It Up’ aimed at increasing the accessibility of the cocktail category for the On-Trade.
Set up in collaboration with 30 leading spirits brands, ‘Stir it Up’ has been designed to give aspirational bartenders the opportunity to be experimental and creative, whilst also helping the On-Trade deliver industry leading cocktails and boost sales.
In addition, Matthew Clark Spirit Specialists will be running workshops across the UK throughout February to help outlets get started or improve their cocktail offering. A downloadable cocktail guide will also be launching on the Matthew Clark website which includes serve advice, visual merchandising, and social media support.
Matthew Clark customers are eligible to enter the competition and will be asked to create a 2018 Summer Cocktail which should be made in under 90 seconds with five ingredients or less. The top 40 will be invited to regional heats across the UK, with the top two finalists from each heat invited to the grand final in London on the 10th April.
Ceri Lewis, Spirits Controller of Matthew Clark says:
“As the cocktail market in the UK continues to expand, it is increasingly important for licensees to take advantage of the significant revenue opportunity that this represents, and our ongoing cocktail agenda for 2018 has been created to provide the right platforms,
28 FEBRUARY 2018
WWW.VENUE-INSIGHT.COM
training and education to help achieve this. We’re very much looking forward to launching our first ever cocktail competition and our cocktail workshop sessions, and we hope that our customers will be inspired to get involved.”
The competition winner will receive a ‘hero status’ across Matthew Clark summer cocktail communications, as well as a five-night VIP trip to the US stopping by Chicago and Louisville, the birthplace of bourbon, hosted by Maker’s Mark,
Jim Beam and Knob Creek.
The competition is open to Matthew Clark customers only, however, anyone working in the On-Trade will be eligible to enter the competition as a ‘wildcard’ entry via social media. Sponsored by Pernod Ricard, four shortlisted entrants will compete in a ‘wildcard round ’in the live final. The finalist crowned the ‘Wildcard Winner’ will win a trip to the Pernod Ricard Bar Academy in Stockholm.
www.matthewclark.co.uk/cocktails 1CGA Mixed Drinks Report, April 2017.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
