Crowdfunding
crowdfunding campaign. You can join free of charge on its START plan*, then create a Campaign page for your crowdfunding appeal. Add pictures, a story and set a
fundraising target for your school community to work towards. Your Campaign page can then be shared on your school’s website, in emails or via social media. And JustGiving will support you at every step.
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Collecting donations online is simple Once you’ve set up your
Campaign page, you’ll get a link you can share with your school community, inviting them to support your appeal by giving or fundraising online. JustGiving will also give you a bit of code enabling you to add a donate button to your website. It accepts all major credit cards, PayPal and can process donations in 12 different currencies.
Campaign page on JustGiving is how easy it is to turn all your stakeholders – teachers, pupils, governors, parents and members of the community – into fundraisers! They simply visit your Campaign page, then click a button that allows them to support you. They then create their own JustGiving fundraising page, exlaining why your Campaign is important to them, and share this with their friends and family.
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Stakeholders can become fundraisers One of the bene ts of a
an active role in raising funds for your school, you’re also providing an opportunity for them to learn about social responsibility. They will be able to see rst-hand the impact of their efforts and how the money they raise helps address a speci c need. They will also see how charitable giving can make a real difference, allowing projects to come to life that would otherwise not be possible. And because fundraising pages
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are created online, you can develop pupils’ ICT and literacy skills too, by getting them to put together an engaging video and write a compelling story.
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reliable platform with donate buttons and widgets to make promoting your Campaign as simple as possible. FundEd is working with JustGiving to create bespoke guidance for schools to help you optimise your digital fundraising appeals. These guides include advice on what makes a good project, how to use social media effectively, scheduling a campaign, and more.
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Keep all your fundraising in one place
Use your JustGiving Campaign page as a central hub for all of your fundraising. Link individuals’ fundraising pages to your Campaign and you can even add money raised of ine – at PTA events or through community grants, for example.
Help is available JustGiving prides itself on having created a fast and
Pupils can learn new skills By encouraging pupils to take
funding offer!
JustGiving has offered to donate £50 to each of the
first 100 schools that sign up and raise over £200. Go to
justgiving.com/funded and put #JGfunded in your campaign story.
Match-
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Increase donations with the automatic Gift Aid reclaim
*A FEE OF FIVE PER CENT IS APPLIED TO THE ONLINE DONATIONS YOU RECEIVE. STANDARD CARD PROCESSING FEES APPLY
HMRC operates the Gift Aid scheme, allowing charities to claim the basic rate tax of 25% on every pound donated. So if someone donates £100 to your school, it means you could get an extra £25 from HMRC. Claiming Gift Aid can add so much more money towards your project at no extra cost to your donors. And when you encourage people to give or fundraise online on JustGiving, it’s all taken care of automatically. If someone is eligible to add Gift Aid to their online donation they simple tick a couple of boxes, JustGiving reclaims the Gift Aid on your behalf and then pays it into your bank account. Simply provide JustGiving with your HMRC number (and charity number if you have one) when you join and they’ll provide you with a ChV1 form to complete, authorising them to become your Gift Aid agent. Put simply, this means they can process Gift Aid on your behalf for any donations made to your charity on JustGiving. Once you’ve completed the form, you simply pop it back to JustGiving and they liaise with HMRC to get everything set up, which usually takes about six to eight weeks, but you can start raising money online on JustGiving from the moment you join.
Want more information and guidance on crowdfunding? Visit
funded.org.uk. Raring to get started? Register with JustGiving at
justgiving.com/funded.
FundEd AUTUMN 2017 23
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