8
crowdfunding reasons to embrace
You will have heard of crowdfunding, but you might wonder whether it’s really relevant for schools. It is! And here are eight reasons why you should seriously consider trying it...
that 89% of adults in the UK are using the Internet. Put simply, digital fundraising is the easiest and cheapest way to reach huge numbers of potential donors. Unlike more traditional forms of fundraising, crowdfunding isn’t limited by geography or its capacity to engage a limited number of people at a time. With extended family often living
1
far away, the days of paper-based sponsorship forms are long behind
Reach more people In spring 2017, the Of ce for National Statistics reported
us. Online is an effective way for children to keep in touch with grandparents, aunts and uncles, etc, so use pupils as advocates of your school; to share your campaign and appeal for support. Thanks to social media, it’s easy
to promote your school’s needs to interested parties, community groups and companies looking to support local projects – for altruistic reasons or to ful l corporate social responsibility (CSR) requirements.
trusted online fundraising platform, has made it easy for schools to start an online
2 CASE STUDY: HOW TO RAISE £6,141 WITH A JUSTGIVING CAMPAIGN!
In May 2017, Chalfont St Giles Village School in Buckinghamshire (427 pupils) set up a JustGiving Campaign to raise £3,300 to purchase interactive whiteboards and books to support its Power of Reading programme. Each of the classes undertook a sponsored walk on 5 May 2017, setting up separate JustGiving
pages that linked to the Campaign. The foundation stage contributed £800 from the walk, with the other classes each raising between £20 and £365. One individual supporter also raised £1,751 by taking part in a seven- day challenge, asking her children (aged five and four) to come up with a daily challenge
for her to do! These included letting pond snails crawl over her face, eating a flower, wearing boys hair gel, and doing a headstand for two minutes! The JustGiving
Campaign was a resounding successs, raising £5,223 from 262 donors – with an additional £918.25 coming from Gift Aid.
Creating a crowdfunding Campaign page is easy JustGiving, the UK’s most
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