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Male grooming is booming


Has your boyfriend been botoxed? No? Are you sure? Well it’s probably only a matter of time. We’re far less open about it than women, but a growing number of us blokes are considering a brow-freeze, a jowl-tighten or a love-handle- lift.


On the whole we tend to favour non-surgical options and not just because we’re cowards. Male plastic surgery can look a bit unnatural. Due to the nature and thickness of male skin there can be more stretching and scarring. Of course, non- surgical procedures are also quicker, ideal for those of us who want to keep our beauty secrets secret!


It’s not just surgery. There has been an explosion of interest in male grooming products recently. These now make up an £800 million-per-year market and include intensive moisturisers, eye creams and self-tanners. Beauticians have noticed an increase in the number of men presenting for manicures. We no longer think smooth skin and well- groomed hands are the preserve of females.


This may be partly down to style icons such as footballers David Beckham and Cesc Fabregas but it may also be down to basic psychology. Six in 10 men between 24 and 34 are not married and around 50% of those are single. Perhaps we’re working harder on our appearance because we’re on the lookout for potential partners. Also, researchers at London’s Guildhall University found that taking care of your appearance makes sound fi nancial sense. They discovered, in a survey of 11000 British 33-year- olds, that the most presentable men enjoyed a 15% higher salary than their less well-groomed colleagues. They were also more likely to be married; have more confi dence; less likely to be kept waiting in bars and even liable to receive lighter sentences from juries if they ended up on trial! No wonder it’s become macho to moisturise... now where did my girlfriend hide her Clarins?


The Beautiful Bloke’s Top Three • Male Botox. Have you been accused of looking grumpy when nothing is wrong? You might have ‘angry brows’. Dysport smoothes out a male frown while maintaining the heavier, masculine appearance. It lasts one to nine months and side eff ects can include soreness, mild headache and bruising. Very occasionally a drooping eyelid can result but this wears off as the injection does.


• Carboxy Therapy .This is termed the ‘miracle gas’ and is a treatment for sagging jowls. Carbon Dioxide is injected just below the skin. The body responds by increasing the blood fl ow to that area, plumping and tightening the skin. It isn’t suitable for diabetics, epileptics or those with a connective tissue disorder.





Laser Lipolysis. An alternative to surgical liposuction, particularly useful for moobs! Pockets of fat are vacuumed out through tiny incisions (about 1mm thick) while a laser destroys fat cells and tightens the skin. There is some bruising and swelling and this is not a treatment for obesity.


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