in the digital age. What you know about marketing mostly comes from what you had to do when you started out. But now times have changed. Hardly anyone reads a newspaper anymore. Now it’s all about Google and Facebook. Marketing and advertising all too often


seem to be just the same as gambling. You spend your money and hope to get a result, but there is no knowing if your ads will attract any new clients and whether your investment will be a total waste. Marketing is about communicating


to the market the distinctive reasons why your products or service should be the logical choice for potential clients, compared to competitive offerings. Business owners often find it difficult to describe why their business is a better choice than their competitors in the first place, so it’s no wonder they often do a poor job of communicating their competitive advantage consistently. The lack of ability and effort in communicating


competitive advantages leads to the focus on competing on price.


SO, WHAT’S THE ANSWER? Top businesses work on creating their own value superiority. First they determine their company’s strategic advantages over the competition and then they proactively communicate the value of those advantages to the market according to a structured marketing plan. More often than not, this style of strategic marketing allows them to sell at higher prices than competitors because they focus on what customers really value. Having a planned, strategic approach


to marketing also means they have done the work to determine who is their ideal client and how best to communicate with them about the challenges and solutions that are specific and relevant to them in a way that is welcomed by the recipient. It also means they don’t forget about the value of having regular communication with existing clients and


developing methods to provide them a service they love. Marketing is much more than


advertising to find new clients. In fact, even thinking in terms of finding new clients is the wrong way to look at it. The real key is to work on developing a systematic approach to communicating your value to clients in a way that attracts the ones you want most and keeps them coming back regularly, as well as bringing their friends. A reactive approach to marketing will never achieve that. n


Connect with other readers & comment on this article at www.livingnow.com.au


Greg Roworth is a business growth specialist and author of Run Your Business on Autopilot – How to Leverage Your Business for Maximum


Profit in Minimum Time. He is the founding director of a team of business growth specialists at Business Success Systems.


MASTER SRI AVINASH MELBOURNE SYDNEY BRISBANE


2017 AUSTRALIAN TOUR 1 SEPTEMBER TO 16 OCTOBER


Experience the Power of Unconditional Love


Master Sri Avinash’s Inner Peace for World Peace Tour off ers various programs to uplift, inspire, awaken and heal. The free events include inspirational talks, guided meditations, healing blessings, live Q & A, music and vegetarian food.


Retreats at Wilsons Promontory, the Blue Mountains and the Sunshine Coast provide an opportunity to go deeper within and to immerse yourself in the wisdom of Master Sri Avinash’s teachings and his loving presence. If you are yearning to experience a taste of enlightenment, Master Sri Avinash off ers the rare and profound Satori Transmission workshop. If you are seeking to receive healing, you can benefi t from the Healing Transmission sessions and the distance healing program. And the Art of Happiness day course off ers the essential tools and understanding for a truly happy and fulfi lled life.


www.SriAvinash.org FREE SATSANG & DARSHAN RETREATS WORKSHOPS HEALING SESSIONS 127869i206 JULY | AUGUST 2017 57


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84