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M


IDDLESBROUGH FC and sensory specialists Experia have boosted the


club’s sensory offering with a range of new specialist products at the club’s Riverside Stadium, to enable fans with a range of learning difficulties to enjoy football matches in a specially- designed safe environment. The sensory products,


Boro Kicks Off Sensory Offering


including a portable sensory unit and a train, have been designed and installed by Experia in the club’s sensory room as part of a nationwide campaign in partnership with charities including The Shippey Campaign. The equipment will offer fans with sensory and development needs, such as autism, the opportunity to watch their favourite club from the safety of their own calming environment. Middlesbrough FC was one of the first clubs in the


country to install a sensory room at its ground, a move enabled by the launch of the Premier League and BT Sport disability programme which, through partnerships with the Lord’s Taverners, The Shippey Campaign and Experia, offered every Premier League club the opportunity to have sensory products installed at their ground. The Middlesbrough-branded portable sensory unit (Portare) was designed and manufactured by sensory


specialists Experia and features mirrors, lights, fibre optics, aroma diffusers and projectors. It complements the fidget boxes, sensory lights and specialist sensory books and games already installed in the sensory room for visitors to use on matchday, which offer a calming environment for users with a range of sensory needs, including autism. Staff at the ground are also undertaking training to offer the very best experience for visitors with additional needs. The club has also invested in a


sensory train (Sensory Express), and have a competition planned for the close-season, when they will be inviting fans to help name the equipment.


Gareth Jones, founder of Experia, said: “We’re


excited to get involved in creating products that will help transform users’ lives and give them the chance to cheer on Middlesbrough FC from the comfort of their own calm environment.” Yvonne Ferguson, Middlesbrough FC Head of


Supporter Services, said: “The equipment is fantastic and we are so proud of what we have achieved. The response from visitors so far has been incredible and the interest and support from parents and organisations has been amazing.“ For further information, visit www.experia-innovations.co.uk


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