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‘Style is Forever’ –


A new approach to marketing scooters


M


ARKET LEADERS INVACARE is not only excited to launch new scooters; a series of high quality models completely


unique to the company, but also by delivering communications to the consumer through the company’s clever marketing campaign called ‘Style is Forever’. This campaign aims to offer consumers a new perspective on mobility scooters with an inspirational and very different marketing approach. The campaign aims to inspire individuals and


also challenge preconceptions around mobility scooters with bold images and strong messages to celebrate individuals who can have style at any age or ability. ‘Style is Forever’ combines very modern images


with key messages to show the attributes and benefits of the new scooters through the lives of six larger than life characters. These characters are proud, independent and mobile to show how


scooters can help people lead rich and full lives, each character will bring the scooters to life as the campaign unfolds. “We’re very excited to have such a different


campaign and break the mould in our marketing communication for mobility scooters. This campaign really celebrates the individual that no matter what age, a person can always maintain style and by having products that look good makes a person feel confident to live their lives in their own individual way. We anticipate through our various communications to engage with and delight our consumers.” commented Melanie Scrivener, Marketing Communications at Invacare. There are six characters in the campaign each


with a very different persona and style get ready to meet Carlo, Ingrid, Filipe, Eva, Valentin and Betty! Which one is your style? Find out more here:


www.invacarescooter.com


Ability Needs Magazine


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