Kennedy's Bakery Production Industry News


Healthy snacks on the rise


A significant increase in development of fruit-based snacks has been found in a key consumer study.


According to research


from Innova Market Insights, the upturn in more healthy products within the industry has seen market share more than double over the past five years – from 8% to 18%.


The findings mean that fruit-based snacks are now the third largest snacks sub-category overall, after savoury/salty snacks and snack nuts/seeds.


Lu Ann Williams, director of innovation at Innova Market Insights, said: “The market is now very diverse. But it can generally cover a number of categories, led by dried snacking fruit, fruit bars and processed fruit snacks.


“There is ongoing activity in emphasising the snack positioning of fruit products, with more user-friendly packaging such as resealable stand-up pouches and small pots and trays, making them


more suitable for anytime snacking. There has also been growth in the


availability of multi- packs of individual snacks.”


As the market has


developed, it has seen the rising popularity of fruit and nut mixes, often featuring more unusual and exotic varieties of both.


So-called superfruits


are strongly in evidence, varying from the relatively established, such as cranberries, to the less well-known, such as goji and açai. Value is also being added with the use of other ingredients and flavourings, including indulgent favorites such as chocolate, healthy additions like yogurt, and on trend options, such as coconut.


The healthy image of fruit has also helped to drive the market forward. Nearly half of launches tracked in the 12


months to the


end of September 2016 were positioned on a health platform of some kind, rising to over 85% in North America.


Recent interest in clean labelling and free from products has generally been relatively easy to target in a sub-category with an existing natural image. Over a quarter of launches used a natural and/or no additives or preservatives positioning, rising to over 36%, if organic claims are also included.


Interest in GMO-free claims has also risen sharply in recent years, and they are now used on about 8% of


global launches, up from 3.5% five years ago. North America has been leading this trend, with a massive 38% of launches claiming to be non- GMO, up from just 12% five years previously.


This illustrates the response to rising levels of consumer concern around this issue. Other health claims of ongoing interest include fibre content, used for over 11% of global launches in the 12 months to the end of September 2016, and sugar content (no added sugar, low sugar and sugar free) with over 10%.


DuPont deal – Hygiena gain advanced food testing facilities


Food safety business Hygiena has acquired DuPont’s global food diagnostics company.


The deal includes all of DuPont Diagnostics assets and in-house production ca- pacity, which features a range of innovative scientific detec- tion and monitoring products identifying pathogens and other unwanted organisms within food ingredients and finished products.


DuPont pioneered Nobel- prize-winning PCR technology in commercial food safety testing with the BAX® System for pathogen detection.


Today, the BAX® System has been adopted as the leading detection method by food manufacturers, food quality laboratories and governments around the world. Hygiena plans to invest further in new product


6 Kennedy's Bakery Production Nov/Dec 2016


development to continue the DuPont Diagnostics history of market-leading innovation.


“The combination of DuPont Diagnostics and Hygiena will create a broad food safety diagnostics company that can better serve our customers,” said Steve Nason, chief executive officer of Hygiena. “The combined companies' microbiology products will


cover the full manufacturing process, from in-process environmental tests to finished product tests. In addition, the combination increases our customer service presence in the United States and internationally, which will allow us to further enhance our research and development efforts and support to our combined customer base.”


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