Market Report Kennedy's Bakery Production


Activity in the foodservice arena is also helping to raise the profile of this traditional cake. VICO Italian Restaurant, for example, unveiled an innovative Panettone, Gelato and Winter Warmer Bar on 8th December 2016.


This gives visitors a choice of


three desserts, including Panettone with Gelato and Drunken Panettone (panettone steeped in Italian wine with whipped cream). Pandoro is also on the menu, served with three dipping sauces.


Growing availability of other traditional European treats


A number of seasonal treats, aside from panettone, which are traditional elsewhere in Europe are becoming an increasingly popular fixture in the UK at Christmas.


The huge popularity of European Christmas markets is at the heart of Britons’ growing appetite for these products. That UK consumers no longer have to leave the country to experience bustling European-style markets and sample the authentic fares has helped to spread awareness of European


(33%), according to Bread and Baked Goods – UK, October 2016.


This high level of interest is being fuelled by the rise of “foodie-ism” in the UK.


Illustrating consumers’ growing


appreciation for variety, adventure and authenticity in food is a finding that over a third of consumers (37%) describe themselves as a “foodie,” according to Mintel’s consumer research.


cakes, breads and biscuits.


Tesco has reported that it has seen demand for European festive staples double in the last three years, with healthy uplifts from even lesser-known treats such as Lebkuchen (a German biscuit similar to gingerbread) and Spekulatzius (a spiced shortcrust biscuit).


It offers two varieties of each for Christmas 2016, and also has seven varieties of stollen. A Ginger House Kit that people can decorate themselves at home is another new addition. Asda also offers a new Lebkuchen Selection box. Premier Foods has also looked to European favourites for inspiration for its festive NPD, unveiling Mr Kipling Christmas Stollen Cake Slices alongside a raft of other cake launches.


High levels of interest in buying seasonal foods traditional in other countries


The popularity of the likes of panettone and stollen is a reflection of Britons’ wider interest in food traditional in other countries for seasonal occasions. One in three people who buy food for seasonal occasions expressed an interest in buying such products, rising to 43% of ABs.


Even taking the seasonal time of year out of the equation, a not insignificant 28% of people who buy bread/ baked goods would be interested in purchasing variants which are traditional in other countries, with a similar rise in agreement among ABs


bakeryproduction.co.uk


In line with the above, this sentiment is felt most keenly among adults in the AB socio-economic group (45%).


Key findings from seasonal research


● Expanding gastronomic horizons is high on the agenda for the foodie consumer of today. This, combined with the rising profile of European Christmas markets, provides an ideal platform for the ongoing rise of continental seasonal treats. Continued NPD is needed to support this growth.


● Innovation that taps into of- the-moment trends in flavours/ ingredients can help to inject more excitement into these products and attract the interest of the adventurous younger generation, with huge scope for further development in this space.


● Retailers could benefit from creating more in-store theatre surrounding their international offerings for seasonal events. Festive stands dedicated to these, with information about their origin and sampling would help to build awareness even further and drum up excitement about these products.


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