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COMPANY PROFILE BRAUMS PTY LTD “ITS” Moving Traffic


Unit N, 10-16 South St Rydalmere, NSW 2116 Tel: +61 2 8846 5599 www.braums.com.au


Industry Sector: Transportation, supplying the Intelligent Transport Systems market


Services: Electronic engineering, design, manufacturing and integration of advanced ITS devices.


Area of Speciality: Variable Message Signs, traffic signalling and control, traveler information services, car parking guidance gystems and ITS field devices.


company’s brilliant energy-efficient LED-based variable mes- sage signs, adaptive traffic control and smart mobility soft- ware platforms will also be on display. Visitors to the Swarco stand will have an opportunity of see-


ing a major innovation in optic technology for variable mes- sage signs. Patented by SWARCO FUTURIT, the company’s 3G7-Optic technology which will be on show means that for the first time it is possible for an optical lens to achieve the requirements of the highest luminance class L3, the best con- trast class R3 and the most challenging beam width class B7 (60-degree full angle) with the LEDs operating at less than 20 per cent of their maximum rated power. This opens up new standards for the readability of VMS,


especially when used in urban areas, at customs and toll, parking guidance systems, etc. Using a pixel pitch of 16 mm for such applications increases legibility at short distances


CONNECTED AUSTRALIA SUPPLEMENT


“Having provided the first significant roll-out of this technology in the region back in 2012 we now have more than 80,000 HPSM LED Traffic Signal aspects deployed”


and operating current is reduced to 13 per cent of the maxi- mum rated value. Many millions of lenses of this special optic have been installed in SWARCO VMS in European, American, and Arabian markets and the company is increas- ing its focus on the Asia-Pacific market: they have already been introduced in New Zealand and they are about to be homologated in Australia. ●


 For more information visit SWARCO on stand 2909, featuring BRAUMS who are making their iTS World Congress debut www.swarco.com www.braums.com.au


38 www.thinkinghighways.com


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