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Chiva-Som: maintaining a healthy lifestyle is a top reason for visiting a spa
more respect for traditional treatments. Consumers are less bothered about the improvement or expansion of facilities, décor refurbishments or having healthy food/spa cuisine options. Eighty-three per cent of the survey
respondents say it’s likely, or very likely that they’ll visit a spa in the next 12 months. It’s also encouraging to hear that they expect to visit an average of nine
times, compared to an average of seven visits in the previous 12 months. The amount spent in facilities could
potentially increase too. Forty-nine per cent of Thai spa-goers think that they’ll spend more than THB1,500 (US$46, €37, £29) in the next 12 months – compared to 41 per cent of people in the previous year. In conclusion, the study hints at a promis- ing future for the Thai spa industry. ●
■ About the author: Prantik Bordoloi is a lecturer and research coordinator at Stenden Rangsit University in Thailand. He was instrumental in organising both the 2013 and 2014 Spa Industry Research studies. Email: prantik.bordoloi@stenden.com Twitter: @prantikbordoloi