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Stylised exercise like CrossFit is booming and specialised spas are just around the corner
Plus they have a smaller amount of initial capital investment while still charging similar daily, monthly, or yearly fees as traditional fitness clubs. It’s important for spa professionals to
analyse this trend and plan accordingly. Is it appropriate to locate a new fitness concept in hotels and resorts? How can spas improve their own facilities and charge a premium while not being viewed as elitist? How can facilities increase demand while decreasing operating costs? Like the new fitness concept, the future of spa lies in specialisation. l
Horwath HTL Health & Wellness was formed in 2013 and specialises in the development of health and wellness- focused facilities (rather than just resorts and hotels). It offers feasibility and market research along with concept development and executive recruitment, while branding, technical services, pre-opening and management is provided by GOCO Hospitality.
Horwath HTL Health & Wellness is one of the only spa consultancies that’s part of a global hospitality consulting consor- tium. Formed in 1915, it has 50 offices globally and is one of the world’s oldest hospitality consulting consortiums. Tel: +66 2 252 6281 Email: mbrennan@horwathhtl.com Web: www.horwathhtl.com; www.gocohospitality.com