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Skincare company AmorePacific has created a visitor attraction out of its factory in South Korea
HEIGHTENED EXPERIENCES 6. ATTRACTIONS & SPA
The visitor attractions market has emerged as a multi-billion dollar sector. It’s growing fast and attracting significant investment worldwide from major players in businesses such as theme parks, brand- lands, museums and science centres. We believe that the technology used
within the attractions industry has huge potential for use in the development of spa and wellness facilities and expect significant collaborations to emerge.
ments, virtual reality, haptic technology, facial recognition software and aug- mented reality could all be deployed to create amazing experiences for custom- ers within the spa and wellness industry. In addition, the attractions industry’s
expertise in creating vivid customer journeys and high levels of engagement can also be used by spas to heighten and elevate the experience being delivered.
Other overlaps could include the use
of 360 degree screens and multimedia to deliver ambience or to create another layer to the spa experience. Early adopter, Asian skincare brand
AmorePacific, (see Spa Business 2015 issue 2, p76) has worked with theme park designer BRC Imagination Arts to create an award-winning brandland in South Korea that mixes a spa theme and visitor attraction. We expect more to follow.