PROJECT PROFILES
Gladstone’s Learn2 product was brought in as part of a complete overhaul of the centre’s swim development programme SEAMLESS SYSTEM
Client: Active Northumberland, UK Supplier: Gladstone
A
ctive Northumberland uses a wide range of Gladstone products across its 18 sites, from dual- use leisure facilities to a disabled riding centre. “We first moved to the Plus2 membership
management system in 2004, and since then we’ve added the Gladstone Management Console (GMC), self-service kiosks, Connect online booking and Learn2 for course management,” says Colin Winfield, Active Northumberland’s area manager for south-east Northumberland. “Most recently we’ve introduced Join@Home, Gladstone’s online joining system, and its new query builder and business intelligence tool, eyeQ.” He continues: “In November/December 2013, we also
worked with Gladstone to rebuild our database. The aim was to amalgamate two databases and simultaneously do some housekeeping – to remove out-of-date products, subscriptions and members, and harmonise current ones. Gladstone appointed a project manager to lead the process, in addition to a trainer/builder, and the same team first guided us through the rebuild then helped solve the teething problems after going live. The end result was a much more efficient and flexible system. “We also launched a new version of Connect, which offered
more options and a greater degree of flexibility. Aside from relieving pressure on our reception team, the main benefit is convenience for customers, which is so important with today’s busy lifestyles. What’s more, the update has had a significant impact on the number of bookings: from 2013 to 2014, we’ve seen an increase of nearly 40 per cent, from 41,000 to 57,000. “Another product we’ve been impressed with is Learn2.
We brought this in last September as part of a complete overhaul of our swim development programme, including the introduction of 46 weeks of lessons, continuous assessment
PROJECT PROFILE
PROMOTION
The main benefit has been greater convenience for users
and direct debit payments, and it’s already helped make the process much more efficient. The fact that Learn2 is linked to Plus2 has made it much easier to migrate people onto direct debit, and the system has been specifically designed to support continuous assessment. “It’s also resulted in significant time- and cost-savings. Thanks
to features such as the active waiting list and the automated movement alerts, it’s now much simpler to move participants around. This means we no longer need to hold re-enrolment days at reception, which included putting an extra receptionist on shift and the swim co-ordinator working extra hours.” He concludes: “We decided to invest in eyeQ after we
had some issues with third-party reporting tools. We aim to create centralised corporate reports to be distributed to managers to ensure greater consistency. Hopefully this will help us avoid a situation where one person creates a report on usage, for example, which is not comparable with someone else’s report on the same thing.” Details:
www.gladstonemrm.com ●
92 Read Health Club Management online at
healthclubmanagement.co.uk/digital June 2015 © Cybertrek 2015
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