The ‘Fitness just got


serious’ neon signs inject


vibrancy into the gym’s design


LOW COST, HIGH SPEC JD gyms – Liverpool, UK


B


uilt within Liverpool’s Grade II listed State Insurance Building – previously a dance hall and nightclub, but empty for the last eight years – JD Gyms worked with


Design Business Interiors to bring the 26,000sq ft space to life as a low-cost (£19.99 a month) but hi-spec gym. “The building was so architecturally spectacular that we


wanted to ensure our design was sympathetic to this, while at the same time working within the DNA of the JD Gyms brand,”


says JD Gyms MD Alun Peacock. “We’ve highlighted original features such as sash windows, ironwork and columns, and we’ve used a lot of glass and stainless steel, but this has been complemented by an injection of JD Gyms’ fun and colour. “While this building has less of the urban materials we’ve


used previously, in fact some of the design features – such as the neon ‘fi tness just got serious’ signs – have worked so well we’ll be incorporating these into future clubs.”


There’s a lot of glass and steel, but historic features are also preserved June 2015 © Cybertrek 2015


The gym has revived the Grade II listed building Read Health Club Management online at healthclubmanagement.co.uk/digital 53


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