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International news


Orangetheory opens fi rst club in Australia


US franchise Orangetheory Fitness is expanding its international presence, having just launched in Australia and with discussions underway in other countries. This calorie burning, PT-led concept is


based on heart rate training and offers a small group exercise workout, broken down into intervals of cardiovascular and strength training. The company says it’s on track to open 100–150 new locations this year, with plans to break into new markets including Hawaii. Spokesperson Andie Biederman says: “The Orangetheory model translates seamlessly from country to country.” Details: http://lei.sr?a=W3v7H


Equinox to diversify into hotel business


Equinox Holdings, parent company of high-end US health club chain Equinox Fitness, has announced plans to launch an upscale hospitality brand. Plans are afoot for 75 hotels worldwide, each with a fitness facility within the hotel or close by, open to guests and members. The first site is slated for Manhattan in 2018, followed by Los Angeles one year later. Designed by Yabu Pushelberg, the New York site will have indoor and outdoor pools and a 60,000sq ft gym. “We’re appealing to the discriminating consumer who lives an active lifestyle and wants to have that as a hotel experience,” says Equinox CEO Harvey Spevak. Details: http://lei.sr?a=2F3t6


New concept from Kranking creator


It has been confirmed that the first Johnny G In-Trinity Center will open in California before the end of the year, with more US and international locations coming on-stream next year. Developed by Johnny G, creator of Spinning and Kranking, the In-Trinity training board is being manufactured and distributed by Matrix. By training on an incline and decline, it builds strength, flexibility, balance, co-ordination and agility, adding a new twist to yoga, pilates and martial arts postures. The negative space under the board is said to facilitate movements not possible before. Details: http://lei.sr?a=7k3z8


Fitness Hut adds to chain


Fitness Hut opened three clubs in Portugal this April: in Loures, 18km north of central Lisbon; Linda-A-Velha, 8km west of central Lisbon; and in Setubal, a seaside town south of Lisbon. All of the clubs are around 20,000sq ft


and offer 80 live studio classes and 80 virtual studio classes per week, as well as a cycle studio, sprint track, cardio gym, resistance gym, free weights zone, functional training and PT. The brand, which raised 12m last year to finance its expansion, is committed to providing world-class fitness at accessible prices, according to co-founder Nick Coutts. “We focus on fitness, innovation and


transparency,” he says. “We will constantly seek out new exercise trends and train our teams to deliver them at no additional cost.” Targeting 16- to 35-year-olds, with a price point of 18–26 a month, the new clubs bring the total number of operating clubs to 11. Eight are in central and greater Lisbon, with the others being in Braga, Porto and Setubal. Two more will open during July and September and several contracts have been signed for more clubs to open this year, also in the greater Lisbon area. Fitness Hut aims to have 18 to 20 operational by the year end. Details: http://lei.sr?a=g5a3F


Fitness Hut has recently launched three new clubs, with more in the 2015 pipeline DiR rolls out its à la carte concept


After a successful trial at one club, Barcelona- based health club chain DiR has now converted a total of 13 of its 17 gyms to “à la carte”. This flexible model allows clubs to offer both mid-range and low-cost memberships


at the same location. A membership option of 25 is offered – which covers use of the fitness area and virtual classes only – and extra services, such as access to the pool or changing room, can be added on demand. The system has been made possible by a 3m technology investment which uses fingerprint and face recognition, with touchscreens used to hire additional services which are paid for directly from the member’s bank account. DiR CEO and founder Ramon Canela says: “If catering or automative industries’ consumers can choose à la carte, why shouldn’t we also apply it to fitness?”


DiR offers two memberships in one club at 13 locations 20 Read Health Club Management online at healthclubmanagement.co.uk/digital


Details: http://lei.sr?a=x3W6S June 2015 ©


Cybertrek 2015


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