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Fitbit users can now connect with friends, so they can compare stats, share progress and cheer each other on


How do you keep customers engaged? Our goal is to continue to introduce intuitive and motivational features to enrich the already powerful interactive experience of Fitbit, making fitness and activity tracking an effortless and fun experience for all. We focus on delivering ongoing


encouragement to our users – for example, through our new automated, motivational updates, which take the work out of tracking fi tness so users can focus on reaching their goals. We also offer rewards and friendly


competition to help users successfully reach and surpass their goals. Challenges are one of the ways Fitbit engages with users. Driven by friendly competition and real-time rankings, in a few months our challenges have become a powerful motivator for the Fitbit community. On average, Fitbit users who compete in challenges increase their activity by more than one mile per challenge. A new feature, Fitbit Public Challenges,


offers users the opportunity to join and meet other community members who have similar activity levels. Another recent introduction is


Celebrity Challenges, incorporating the June 2015 © Cybertrek 2015


On average, Fitbit users who compete in challenges increase their activity by more than one mile per challenge


likes of Major League Baseball all-star and San Francisco Giants outfi elder Hunter Pence, models from Victoria’s Secret, and tech CEOs. To keep up with avid Fitbit users, new


badges were recently introduced which include 100,000 daily steps (about 50 miles) and 700 daily fl oors climbed (four times the tallest building in the world). Fitbit badges such as these reward users for their achievements and help to provide constant encouragement; they will also soon be available within the Fitbit mobile app. We’ve also recently added


functionality for Fitbit users to connect with friends, as those with one or more


friends are 27 per cent more active than those without. Coming soon will be a feature to make it easier to fi nd friends through email search features and Facebook friend fi nder. Users can also increase their activity


levels by adding to the ‘cheering’ section: by bringing friends and family in on the fun, they can compare stats, share progress and cheer each other on – or indeed taunt each other! The leaderboard refreshes throughout the day so you know exactly how many more steps you need to rise to the top. Fitbit also sends push notifi cations when you’re nearing your goals and when you’ve achieved them.


How can the health club industry work with new technology such as Fitbit? Fitbit is an ideal fit for the health club industry, as both parties have the shared goal of encouraging people to lead healthier, more active lives. Clubs offer the environment and facilities to help people make changes to their lifestyle, and Fitbit empowers users with the information and motivation they need to reach their fitness goals and make these lifestyle changes permanent ones. ●


Read Health Club Management online at healthclubmanagement.co.uk/digital 51


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