“Our new promotional module allows health
clubs to easily approach their preferred guests”
Gernot Tobisch, Operations director, TAC
Fynder claims to be able to bring businesses online in minutes
Gernot Tobisch Operations director, TAC
“Businesses that take bookings online fill 35–50+ per cent more spaces than businesses that don’t”
Brian Schuring, founder & CEO, Fynder
was needed. Nearly a decade of learning, gained from processing almost a million bookings, has gone into creating Fynder to help drive footfall and enhance retention, while creating more time for facility owners and managers. Bringing schedules online can be
Brian Schuring Founder & CEO, Fynder
F
ynder came from years of running a thriving fitness business – I’m also co-founder of boutique studio
operation Heartcore. We felt a simpler, faster, more effective way of selling spaces and managing client relationships
time consuming and costly. However, businesses that take bookings online fi ll 35–50+ per cent more spaces than businesses that don’t. By creating simple, easy-to-use
interfaces, Fynder reduces onboarding time by over 90 per cent to bring businesses online in minutes, then puts full control of the system in the hands of the business owner or manager.
engine. The second consideration is maintaining a familiarity in the process. We have calendar views similar to those found when booking fl ights, and these can access classes, bookings and events. Our third consideration is fl exibility in
Shez Namooya EZ Runner
W June 2015 ©
e know how important the ability to book online is. For us, the fundamental,
immoveable objective is full brand integration: ensuring online branding is not interfered with by our booking
Cybertrek 2015
the booking journey. We offer options like ‘parameterised URL booking’, meaning members can click on banners or promotional links to skip a few steps in the process. Fewer clicks means less chance of a drop-off. Clients are also offered the ability to
embed YouTube videos as part of their booking process. Imagine watching a video on how a class would benefi t you and clicking ‘book’ at the end.
The tool enables targeted marketing to the desired clientele
Read Health Club Management online at
healthclubmanagement.co.uk/digital 75 N
othing is more valuable than the consistent return of guests. Our new promotional module allows
health clubs and spas to easily approach their preferred guests and, through various marketing channels, encourage them to revisit. Using promotional codes and ‘hot deals’, the tool allows targeted marketing to the desired clientele – for example, offering VIP guests a discount off their next service, or a free product to those who book a follow-up appointment – which can be clicked on and booked online. The module also enables easy
marketing of discounted services to members and potential customers through the web shop and digital signage boards within a facility – which can help eliminate last-minute gaps within a class – or in a personal trainer or massage therapist’s schedule. Additional discounts can be offered at this stage.
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