PRE-OWNED EQUIPMENT
OLD FOR NEW
Is your gym equipment looking tired or getting unreliable, but a refit beyond your budget? Perhaps you’re a PT hoping to open your own studio, but you’re held back by the cost? Talking to specialists that remanufacture gym equipment could be the answer. We report
HONEST ADVICE Physique Sports
B Servicesport has seen its manufacturing business double in the past 12 months
“This isn’t just second-hand kit that’s been given a wipe-over”
Graham Bertrand
usiness is booming for Burnley- based Physique Sports. The
rise of budget gyms, combined with local authorities and leisure trusts being squeezed in times of austerity, has led to a greater appreciation of remanufactured equipment. “This isn’t just second-hand kit that’s
Physique MD Graham Bertrand
been given a wipe-over,” says Physique Sports MD Graham Bertrand. “All the equipment is shotblasted and painted in-house, comes with a two-year parts and labour warranty and can be branded to match the club. To the end user, it offers an experience that’s as good as any branded product, but the operator can save up to £150,000.” Bertrand says clubs have become
Equipment can be re-painted and branded to the club
less snobbish about remanufactured kit and are now more educated about the quality. For some operators this could be the difference between starting a business or giving up on a dream. Physique also offers an equipment rental service – a useful resource for cost-conscious clubs or start-ups with a limited pot of cash. Bertrand has also noticed a growing trend for a new type of
86 Read Health Club Management online at
healthclubmanagement.co.uk/digital
club interested in his product: independent, elite training clubs that focus on expertise, knowledge and support to help members meet their goals. Although a similar concept to boutique clubs, these facilities aren’t upmarket so come with a much cheaper price tag for members. It isn’t a fl uffy experience: members are expected to work hard and play by the rules. “If they don’t put dumbbells back in the rack they’ll be chucked out,” says Bertrand. Physique’s approach involves
consultation with the health club to establish the USP and defi ne the customer journey. “Lots of the clubs we speak to have
a passion for fi tness, but haven’t worked out their USP. We help them defi ne their product and get the right equipment,” says Bertrand. “If they want 10 treadmills but I think fi ve is enough, I’ll tell them,” he says. This approach has led to excellent
repeat business and many long-term clients: Physique has been supplying the country’s prisons for 17 years and One Life for 10 years.
June 2015 © Cybertrek 2015
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