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PROJECT PROFILE
PROMOTION
To reinforce the Snap Fitness brand, equipment frames and upholstery were customised to incorporate the branding and logo A
s one of the fitness industry’s largest gym franchises, Snap Fitness operates over 1,400 clubs worldwide. In
November 2014, it opened its fifth UK franchise – the second to be equipped by Cybex – in Ebbsfleet, Kent. The gym is the only 24/7 access
facility in the area and offers members state-of-the-art fitness equipment and affordable membership fees with no contracts. It’s home to 25 pieces of cardiovascular equipment from Cybex’s 625 and 770 series, including lower body and total body Arc Trainers – Cybex’s cross-trainer line that’s scientifically proven to be gentler on users’ joints, burn 16 per cent more calories than a standard elliptical and give a greater activation of large muscle groups. Snap Fitness Ebbsfleet also offers its
members an extensive range of strength training options. Selectorised equipment from Cybex’s new Eagle NX range was installed at the facility, becoming one
SNAP IT UP
Client: Snap Fitness Ebbsfleet Supplier: Cybex International UK
of the first UK gyms to house the new premium line. Bravo Functional Trainers, plate-loaded equipment, power cage and multi-functional Jungle Gym were also installed, and in addition Cybex supplied dumbbells and benches for the gym’s large free weights area. To reinforce the Snap Fitness brand, equipment frames and upholstery were customised to incorporate the branding and logo. Alongside the gym, members benefit
from luxury changing rooms, an onsite nutrition consultancy service and Fitness on Demand, a virtual group exercise system allowing users to participate in
80 Read Health Club Management online at
healthclubmanagement.co.uk/digital
a wide variety of classes and workout programmes at a time to suit them. “We pride ourselves on delivering
a state-of-the-art facility at a very affordable price. As the only 24/7 access club in the area, our members have maximum flexibility to train at their own convenience – without paying a premium to do so,” says entrepreneur Dip Dhillon, who owns the Ebbsfleet club. “We worked closely with the Cybex
team to determine how best to maximise the space available. “In doing so, I believe we’ve created
a fitness facility that meets the needs of a wide demographic. Feedback from members and staff alike has been excellent and we’re very proud to be a part of the growing network of Snap Fitness franchises in the UK.” Cybex has a longstanding relationship
with the Snap Fitness franchise, which has seen the supplier already equip a number of sites in the US. Details:
www.cybexintl.com
May 2015 © Cybertrek 2015
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