GYMTOPIA SERIES PINK PLANET Ray Algar reports on Planet Fitness’ mission to raise funds for breast cancer


Evelyn H Lauder founded the BCRF, whose mission is to advance breast cancer research T


his month’s Gymtopia story focuses on Planet Fitness, the fast-growing North American low-cost gym brand, and its four-


year partnership with Breast Cancer Research Foundation (BCRF) to raise much-needed funds for the charity. For the last four years, the project


took place during May to coincide with America’s celebration of Mothers’ Day.


How the project started Back in 2010, Planet Fitness wanted to develop a project to coincide with Mothers’ Day, which in the US is held on the second Sunday in May. The gym brand was seeking to support a cause with deep significance and meaning on a day that celebrated women. Following considerable research,


Planet Fitness decided to align itself with Gymtopia – a place where clubs do social good


Gymtopia was conceived by founder and chief engagement officer Ray Algar, who believes the global health and fitness industry has enormous influence and potential to do good in the world, beyond its immediate customers. The idea of Gymtopia is simple: to curate and spread remarkable stories in which the fitness industry uses its influence to reach out and support an external community in need. It was created with the generous support of five organisations: Companhia Athletica, Gantner Technologies, Les Mills, Retention Management and The Gym Group. Gymtopia received an Outstanding Achievement Award in the ukactive Matrix Flame Awards 2014. Read more stories and submit your own: www.Gymtopia.org


56 Read Health Club Management online at healthclubmanagement.co.uk/digital


the Breast Cancer Research Foundation, founded by Evelyn H Lauder in 1993, whose everyday mission is to prevent and cure breast cancer by helping to advance the world’s most promising research in this area.


Why this cause matters to Planet Fitness Every two minutes, an American woman is diagnosed with breast cancer. Some of these women may have a connection with Planet Fitness – a possibility that becomes ever more likely as the gym brand continues to grow its 900-strong club network across the United States and Canada. As Chris Rondeau, CEO of Planet


Fitness, says: “We’re committed to helping improve people’s lives, through fitness and giving back to our communities, and with so many grandmothers, mothers and daughters touched by breast cancer, we felt this promotion was the perfect way to honour Mother’s Day.”


May 2015 © Cybertrek 2015


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