app with ads. It means we haven’t made as much money, but it’s huge thing in terms of the user experience.
face any threats? We’re always conscious and aware, but what we’ve built in the last five years is pretty unique. On the cycling side, we’ve grown very quickly and critical mass is always a competitive advantage. Running is different: there are lots of running trackers and apps out there and most are older than us. That’s why we’re always looking for unique features to help us create separation between a Strava experience and the experience available on other sports and fitness platforms. Equally, we don’t worry too much. We believe that, if we
keep doing good work – adding new features and keeping our users entertained and motivated – people will keep discovering us and good things will happen.
planning for the future? We’re excited about all the new wearable technology. We try to be device agnostic and make Strava compatible with all hardware devices: we’re the Switzerland of fitness platforms. We generally view it as a good thing, as it provides more ways to upload to Strava. Going forward, we’re working on the overall experience so we better
May 2015 © Cybertrek 2015 What developments are you Does the business
Strava’s aim is to become an
indispensable product to runners and cyclists
serve athletes before and during activities. Historically we’ve been very strong post-ride and post-run, so lately we’ve been adding new features to broaden this, such as route planning and training plans, to help people plan their exercise rather than just looking backwards.
Also, we’ll be working on our Premium product and
putting our data to good use – for example, producing the best running and cycling routes and also identifying top stops, such as views, cafés and bike shops. Our aim is to become indispensable to runners and cyclists.
with technology such as Strava? If someone is active, they’ll use a number of places and methods to train. Pretty much no-one only runs or cycles
How can the health club industry work
– they’ll have the appetite to do supporting activity like CrossFit, yoga and strength work, as having a great core is really important for runners and cyclists. There are huge swathes of the world where people can’t
ride their bikes outside in winter, but they don’t want to be unfi t by spring. I’m sure Strava helps to fi ll group cycling classes all around the world. What gyms could learn from technology is how to keep
people engaged and motivated by using a social element. Gyms can be lonely, whereas Strava has opened up individual sports by creating a community. ●
Read Health Club Management online at
healthclubmanagement.co.uk/digital 53
PHOTO: ANDY WATERMAN
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