Too many people make the mistake of leaping into exercise when in fact baby steps are needed to ensure they stick with it
You should start introducing HIIT training after six weeks of the new exercise programme HIIT
CARDIO 2 x 30 mins 2 x 60 mins
members and customers into your fi tness facilities:
STRENGTH 2 x 60 mins
CORE / FLEXIBILITY 1 x 60 mins
• Start them slow – Don’t encourage them to push their bodies too soon,
• Build gradually – Aim towards staying for a full workout as your fi tness builds
ensure they feel comfortable about leaving classes before the end during the fi rst six weeks
• Mix it up – Include a mix of strength, cardio and fl exibility training
Increasing intensity Despite fitness programmes being highly engaging, the real key is the gradual way in which exercisers adapt to this new routine. An initial six-week period encouraged them to dip their toes into fitness before ramping up the intensity with a six-day-a-week schedule. The next step on this member journey
is to increase the intensity. The idea is that once there is a base level of fi tness, getting fi tter isn’t about more time, it’s about the level of effort you put in.
High-intensity interval training (HIIT) is scientifi cally proven to take your fi tness to the next level, using short bursts of work followed by intervals for recovery. An example of HIIT is a 30 minute
LES MILLS GRIT™ workout. Here’s what researchers suggest when you are ready to add HIIT to your fi tness schedule: two sessions of HIIT, two of cardio, two of strength and one of core / fl exibility (see table above). Best in class facilities drive more
than 50 per cent of their membership base into group exercise classes each week, with group exercise being cited as the biggest infl uence (49 per cent) on how long people remain a member of the fi tness facility. It’s important to recognise that your
customers’ journey starts with the fi rst club interaction. We need to move initial interactions with potential members from product to education, letting them make informed decisions around how they can reach their goals effectively. ●
Follow Les Mills UK - @lesmillsuk Like Les Mills UK on Facebook/LesMillsUK
May 2015 © Cybertrek 2015
Membership tenure is longer among members attending fitness classes
9% 29% 11% 38%
61%
51%
All gym attendees
Gym
attendees who participate in group fi tness
Long (5+ years) Medium (1–5 years) New (less than 12 months)
For more information on the Les Mills Smart Start, or to attend a Les Mills Insight Seminar: +44 (0)20 7264 0200 /
lmuk.busdev@lesmills.com
Subscribe to Les Mills UK’s YouTube page/LesMillsUK Follow Les Mills UK on Instagram - LesMillsUK
Read Health Club Management online at
healthclubmanagement.co.uk/digital 39
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