Independent news BaseFit banking on functional
BaseFit: In-step with the growing trend towards extreme fitness propositions
A new outdoor training facility in the heart of London’s Shoreditch is offering functional training and an array of intensive classes for people who are serious about their fitness. Aimed mainly at hardcore trainers who
participate in decathlons, triathlons and obstacle course races (OCR), BaseFit is in-step with the growing trend towards extreme fitness propositions. Flanked by five- a-side football pitches and railway arches, the 2,000sq ft (186sq m) outdoor training ground features a container for equipment storage and functional rig on the outside. Classes on offer include Bootcamp, Insanity, Tabata and
other HIIT formats; there are also plans to offer official training camps for several OCRs. The concept is the brainchild of fitness
industry stalwart Andy Milne, who has spent 15 years working variously as a PT, health club manager and senior area manager for suppliers such as Technogym, Cybex and Matrix Fitness. Milne, who hopes to expand the brand across London, is self-funding the venture through his company Canned Fitness. He told HCM that, although the weather would present operational challenges, the business will have contingencies in place for the colder months. Details:
http://lei.sr?a=n2p2E
Speedflex sets sights on in-gym studios
Circuit-based group training concept Speedflex is to launch a new £400,000 studio within Newlife Fitness in Laurencekirk, Aberdeenshire, as the company seeks to expand its footprint in the UK health club sector. Speedflex Europe already
has several UK studios, but the investment in indie gym Newlife Fitness marks the first time a Speedflex studio has opened in an existing gym. The company is eager to capitalise on the rampant popularity of high intensity interval training (HIIT) and is actively seeking suitable studio spaces within existing gyms nationwide, as well as the possible acquisition of entire clubs. The new 2,400sq ft (223sq m) studio in the
The new Speedflex studio is due to open on 10 May
independent Newlife Fitness gym will deliver Speedflex sessions using the unique Speedflex machines and circuit, offering members an alternative to conventional exercise. Details:
http://lei.sr?a=y5N9W
May 2015 © Cybertrek 2015
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