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We’re not going to correct a generational slide to sedentary lifestyles overnight, but the message is getting out about being active every day
this position and understanding our role within it will enable us to dramatically redefine the value and impact of our sector, with a continued growth in its importance to all stakeholders as a result.
Health of the nation Finally, I remain passionate about the role we can play in improving the health of
the nation. That said, within the health community, stakeholders will get even harsher in their appraisals of what we offer: show them your evidence or they’ll show you the door, not only for health contracts but leisure contracts too. Turning the tide of physical inactivity
will take many years, if not decades, to achieve. Nevertheless, in just a single year
since we called for a national ambition to tackle inactivity head-on – as a top tier public health priority – we have made remarkable progress. Local authorities have doubled their investment in both cash and in proportion to their other areas of expenditure. Public Health England has responded to the call for a national strategy with the publication of