Impuls will open more premium clubs as well as low-cost Lemon Gyms


under the Impuls brand, both as new sites and acquisitions, the operator will also be launching a budget brand. Set to operate under the brand name


Lemon Gym, the new budget concept will be structured around approximately 1,000sq m of fl oor space. There will be no group exercise, but high quality gyms with good parking and visibility. The fi rst Lemon Gym is scheduled to


open in January 2015 in Lithuania’s capital city Vilnius, and is set to be the fi rst budget club in the country. At least four more budget clubs will then open in the fi rst half of 2015, with the whole estate set to grow to 20 clubs during the course of the year.


SOUTH AFRICA: Zone Fitness South African budget fi tness operator Zone Fitness is, according to MD Du Toit Britz, “in a growth phase, with plans to open four to fi ve clubs a year”.


www.healthclubhandbook.com


GoodLife Fitness will look to grow its estate across all its brands


GoodLife’s ultimate goal is to have


over 1,000 clubs in Canada under the GoodLife umbrella, which includes the new Fit4Less brand


The chain, which launched in 2002,


currently operates 18 clubs with over 100,000 members – including three new clubs that opened in Q4 2014. “These clubs are mostly in Cape Town, with much


of the new expansion now focused on Johannesburg and Pretoria,” adds Britz. The business is completely privately owned and managed by four partners.


CANADA: GoodLife Fitness Canadian operator GoodLife has unveiled plans to grow both its existing GoodLife Fitness estate, and its new low-cost brand, Fit4Less by GoodLife. Fit4Less is designed to be a fun,


energetic, low-cost offering. As with GoodLife Fitness, the focus is on providing convenient, caring environments that promote no judgements. GoodLife’s long-term intention is to


grow to 500 Fit4Less clubs nationwide. Overarching this, the ultimate goal is to have over 1,000 clubs in Canada under the GoodLife umbrella, which includes GoodLife Fitness, Fit4Less, and Énergie Cardio and EconoFitness in Quebec.


Health Club Handbook 2015 41


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