The functional fl oor is on a separate level from the nightclub-feel gym, with a 21-foot custom-built rig standing alongside a sprint track Nightclub feel


Operator: The Gym Way club, London Supplier: Physical Company


T


he Gym Way opened its second club in September 2014 at the London Marriott Hotel in South Kensington, London – open to


both members and hotel guests. The funky design and LED lighting


immediately make an impression, welcoming you into a space that’s a far cry from a traditional gym. The Gym Way’s unique vision for the club was created


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in partnership with fi tness equipment supplier Physical Company. “We wanted to achieve an environment that was similar to a nightclub,” says Elaine Coulthard, group director of The Gym Way. “We chose to work with


Physical Company in part thanks to its many colour options, which allowed us to enhance our design concept.” Clever use of mirrors and LED lighting


create a disco effect throughout the club. From reception, glass partitions allow visitors to see all the way through the ground fl oor level. Brightly coloured equipment with fl ashes of neon is on display throughout. A winding staircase


leads up to the functional training level, where an eye-catching 21-foot custom-built rig forms the focal point of the space. The rig has monkey bars and a wide range of brightly coloured equipment, including SandRopes, wall balls, medicine balls and powerbags. A weighted sled pull on a sprint track also stands out in the centre of the room. “The design of The Gym Way was


really important to us,” says Coulthard. “We wanted to create a space that was fun and functional for our members to work out in. We focused on every aspect of the design – from the fl oor to the walls, and from the lighting to the cutting-edge equipment – to achieve the results we wanted.”


Health Club Handbook 2015 161


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