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DEVELOPMENT PIPELINE


UK & EUROPE: High Five Health Promotion / ECW Corporate wellbeing specialist High Five Health Promotion, which is based in the Netherlands but entered the UK in 2014 with the acquisition of ECW, has clear growth plans for 2015 and beyond. CEO Paul Kienstra says: “I believe we


can reach 50–100 sites in the UK just through organic growth in fi ve to 10 years, but for me it’s not really about number of sites. It’s about number of employees, about which sites you bring on-board as clients. Of course you have to start small, and we really appreciate


small contracts, but we’re also going to aim for the bigger ones. I believe we can reach an annual turnover of £15–20m in fi ve to 10 years.” It’s not just about organic growth


either, with further acquisitions possible. As for Germany, where the company


currently has one site: “We believe Germany should be growing organically, because the market is less mature than in Holland and the UK.” Kienstra adds: “We now have European


reach – we already deliver services in the UK, Germany and the Netherlands, with Belgium on the table. I think we’re well-


positioned to go into other countries too, such as Switzerland and Austria, but we won’t do it too fast.”


UK & EUROPE: 1Rebel 1Rebel, launched by co-founders James Balfour and Giles Dean, will open its fi rst club in the City of London in January 2015, followed by a second in April. “We’d expect to reach fi ve or six


clubs in the UK before the end of Q1 2016,” says director/investor Kevin Yates. “We plan to roll the concept out in the wealthier parts of the UK and Europe, expanding across key cities. This includes Scandinavia, where we are already actively investigating opportunities. “Expansion will be through both


company-owned facilities and franchises.”


UK & SOUTH AFRICA: Virgin Active Interest is hotting up around the Virgin Active business amid ongoing speculation over a possible IPO in 2015. In the meantime, the operator is


High Five entered the UK through acquisition, but aims to organically reach 50–100 sites in fi ve to 10 years


36 Health Club Handbook 2015


continuing to invest in R&D. Last year, it announced plans to launch two new ‘technology-focused’ clubs in London during early 2015. The new clubs – in Merchant Square, Paddington and the Walbrook Building, Cannon Street – will be the chain’s fi rst fully ‘connected’ health clubs in the UK, with digital technology “built in to every step of a member’s journey, from arrival, to the gym fl oor”. The clubs will see the latest gym equipment link up with fi tness apps and devices, enabling members to track and measure all aspects of their exercise routine. The hi-tech sites are part of Virgin


Active’s three-year, £100m investment programme, partly intended to meet


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