US-based cycling microgym SoulCycle has confi rmed it is eyeing a UK entry in 2015
members’ growing demand for the latest technological innovation. Meanwhile, Virgin Active South Africa,
which already operates more than 100 clubs across the country, will be rolling out its new Virgin Active RED brand – a premium low-cost offering with large clubs divided into a number of impressive, extensive training zones.
UK & US: SoulCycle New York-based cycling microgym SoulCycle has confi rmed it’s fi nally planning to come to London in 2015. SoulCycle has grown from one studio
in Manhattan in 2007 and now has 30 US studios across New York, the Hamptons, New Jersey, Connecticut, Los Angeles, Washington DC, Boston and San Francisco. The aim is 60 by the end of 2015. It also plans to make a foray overseas, starting with Britain. “We’re
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planning on London in the next year,” confi rms Gabby Cohen, SoulCycle’s marketing director. “We really try to have more than one studio when we open.”
UK & INDIA: Snap Fitness Global 24/7 gym franchise Snap Fitness has set its sights on major growth in the UK through a new master development agreement with fi tness start-up TwentyTwoYards. Set up earlier this year by Australian
businessmen and fi tness enthusiasts Matt Quinn and Scott Jones, TwentyTwoYards plans to open 200 locations over the next four years. An as yet undefi ned number of these clubs will be operated by TwentyTwoYards, while a signifi cant number will be franchised to third parties. A fi rst location is expected to open in March. Speaking exclusively to Health Club Management, Quinn said the chain
Ready to fl oat?: Speculation is rife over a possible Virgin Active IPO in 2015
would be seeking to attract “hidden demographics” who can’t afford mid- range club membership fees but who expect a better package than those offered by the low-cost sector. There are currently three Snap Fitness
clubs operating in the UK, with eight more in development. These will now fall under TwentyTwoYards’ remit as the area developer, although they will continue to be legally licensed to Snap Fitness. Going forward, new franchises will be licensed from TwentyTwoYards. Snap Fitness is also planning to
signifi cantly expand its operations in India, where it has already opened 50 clubs since selling its fi rst franchise in 2009. An additional 300 clubs are now set to open by the end of 2017. At present, Snap Fitness has more
than 2,000 clubs open or in development across 15 countries worldwide.
Health Club Handbook 2015 37
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