FITNESS FORESIGHT
A CLASS ACT VIRTUAL OFFERINGS
A number of health clubs are already providing virtual group exercise, whether to complement and feed in to live classes or as a standalone, virtual-only timetable. However, the momentum is gathering and soon we’ll see health
clubs transforming entire studios into cinema-style experiences, with surround-sound systems and fl oor-to-ceiling screens – potentially even wrap-around screens covering multiple walls of a studio. Group exercise will be less about an instructor standing in front of a class in a brightly lit, mirrored studio and more about an exciting audiovisual experience driven from the screen in which live instructors, where available, are freed up to offer personalised tips and motivation to class participants. The Les Mills-Reebok ‘immersive fi tness’ initiative has led
the way. While this product will be too expensive for many, DLL in the UK and CMG in Paris have already committed to trialling the concept. In the long run, cinema-style visuals and sound that draw you in to a computer game world where you can’t help but get sucked in to the workout is an approach more operators will look to replicate.
Immersive fi tness: Les Mills-Reebok have led the way
LONELINESS BAD FOR HEALTH
The number of people living alone has increased by 80 per cent in the last 15 years, rising to 277 million globally in 2011, according to Euromonitor. While ageing populations have contributed to statistics, the ‘cult of the individual’ has also intensifi ed and more people of all ages are actively choosing to live alone. Figures are the highest in Sweden, where 47 per cent of households only have one person living in them, followed by the UK (34 per cent) and Japan (31 per cent). Loneliness has dramatic ramifi cations for health: it can interfere with sleep, raise blood
Loneliness can raise people’s blood pressure
18 Health Club Handbook 2015
pressure, decrease immunity, increase depression, lower overall wellbeing and stimulate cortisol production. Lonely people are also twice as likely to die prematurely, say doctors. Health clubs are ideal hubs to tackle loneliness. Whether through community
outreach programmes or clubs-in-clubs, facilities could target the most vulnerable groups, offering physical activities, social meeting places and educational sessions on how to deal with loneliness.
www.healthclubhandbook.com
PHOTO:
WWW.SHUTTERSTOCK.COM
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