DEVELOPMENT PIPELINE
“We continue to search for new
markets globally in which we can locate suitable partners” – John Kersh,
Anytime Fitness Around 10 new Fresh Fitness clubs will open in Norway and Sweden during 2015
Oman, UAE and Spain. It’s also targeting a number of new markets for 2015: Kuwait, Jordan, Tunisia, Ecuador and the US. Vivafi t was established in Portugal in
2003 and has since grown to over 50 clubs, including 20 international sites in markets such as India, Singapore and the Middle East. Further expansion in Portugal is not planned until 2016.
GLOBAL: Anytime Fitness Global fi tness franchise Anytime Fitness has outlined ambitious global expansion plans for 2015. International development director John Kersh told Health Club Management: “For the past fi ve years, we have been consistently opening at least 200 new gyms a year in the US, and we expect that number to remain consistent in 2015 and through the next several years. “Outside of the US, we expect to
open another 200 locations spread between Europe, Asia, Australia and Latin America. We also continue to search for new markets globally in which we can locate suitable partners.”
32 Health Club Handbook 2015 The operator reached the milestone of
2,500 clubs in May 2014 with the opening of a new facility in Madrid, Spain.
EUROPE: HealthCity International HealthCity International, one of Europe’s leading health club chains with a total of 338 clubs by the end of 2014 – split across its full-service operation HealthCity (63 clubs) and low-cost operation BasicFit (275 clubs) – has confi rmed it will continue its focus on BasicFit in 2015. BasicFit has already grown at the
expense of HealthCity’s full-service clubs over recent years, with a number of sites being reconfi gured and rebranded. In 2015, investment in the BasicFit estate will include the opening of 60 new BasicFit clubs.
EUROPE: Health & Fitness Nordic (SATS Elixia) Scandinavian market leader Health & Fitness Nordic expects to continue its growth in 2015, outlining plans for a “signifi cant number” of new openings.
Approximately fi ve to 10 new clubs
will be opened under the premium SATS Elixia brand in Norway, Sweden and Finland – a combination of greenfi eld sites and relocations. Meanwhile the group’s low-cost operation Fresh Fitness will see around 10 greenfi eld openings in Norway and Sweden in 2015.
EUROPE: Mrs.Sporty Women-only fi tness franchise Mrs.Sporty – which already operates clubs in seven European countries, with more than 520 sites in Germany and Austria and nearly 30 in Switzerland, Poland, Slovakia, Italy and Spain – has plans both for expansion and repositioning of its operation in 2015. “We’re changing our training concept,
moving away from hydraulic circuits towards functional training supported by our new Pixformance technology,” explains joint CEO Valerie Bönström. “We believe this will help expand our target group, as women love to exercise in this way and the results are amazing.” She continues: “We plan to open up to 50 new clubs in Germany, fi ve in
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