IN A NUTSHELL Project by: Megatlon, Argentina Website:
www.megatlon.com Project status: Ongoing and long-term Impact: Marambio Base, Antarctica Gymtopia keywords: Health & Wellbeing
Programming support is offered via email to encourage gym use
of our compatriots. They spend a whole year at the base, rarely venturing outside, and we had the opportunity to make their time there a little better.” Discussions took place about where
in the Casino the gym should be located. Space was eventually secured with large windows facing the Southern Ocean; this gym may have one of the world’s most remarkable views. Storchi and his team continued to
work closely with members of the Argentinian Air Force, co-ordinating the complex transfer of fi tness equipment from Argentina. Precious space on Hercules aircraft was negotiated to transport an array of strength and cardio machines, which was fl own piecemeal over several trips. In March 2010, the Marambio
Base gym opened and is now a core part of enriching the Marambio Base experience; operating 24 hours a day means there’s now an alternative to the temptations of the always-open kitchen. Megatlon looks after the gym as
though it were one of its mainland sites: as well as fi nancing the initial gym fi t-out, it provides programming support via email and maintains all of the equipment. In addition, a few Megatlon staff have
been invited to visit the base, fl ying out just two at a time as space is so precious. The staff are there to encourage use of the gym, but also so they can
January 2015 © Cybertrek 2015
experience fi rst-hand the role their company is playing on Marambio, a place of signifi cant global scientifi c importance.
Deep sense of pride I asked Storchi how he and his team feel about playing a part in a base that acts as a gateway for the world’s scientific community. “We feel a deep sense of pride that the base authorities trusted us to collaborate on this project,” he answered. “It triggers strong emotions because we never imagined having a connection with Antarctica. Projects like this simply allow us to be closer to our compatriots who are doing great work in inhospitable conditions.”
What’s your business story? What I find interesting about projects like this is that they make the business, well, interesting. With the world awash with vanilla and mediocre fitness offers, it’s refreshing to share stories about a brand that cares about more than just the value of next month’s direct debit run. If you need a better reason to begin
re-writing your own organisational story, here’s one. Deloitte Consulting has just published its 2014 Global Human Capital Trends Report. The report discusses how to engage a 21st century workforce and focuses on Millennials – those born since 1980 (aged under 34). Look
The gym offers jaw-dropping views over the Southern Ocean
inside your organisation and it will be brimming with Millennials who are projected to make up 75 per cent of the global workforce by 2025. Yes they will turn up for a pay cheque (for a while), but what truly motivates them is the chance to be part of something with real meaning and purpose. Megatlon is leaving its mark in Antarctica – where will you leave yours? ●
Read Health Club Management online at
healthclubmanagement.co.uk/digital 63
PHOTO:
WWW.SHUTTERSTOCK.COM/KEVIN WANG
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