PULSE PROMOTION
partnership has given us a new perspective on customer engagement, as well as the role of interactive innovation in inspiring consumers. The partnership has brought a
vast array of opportunities for Pulse. We’ve recently been named exclusive distributor of Keiser products to the Education, MoD and Local Authority sectors and have exclusive distribution of the world-leading M3x Indoor Cycle, a product merger between Keiser’s award winning M3 Indoor Fitness Cycle and Trixter’s popular patented X-bars. In turn, we’ve been able to tap into Trixter’s strong connections in the UK and globally which has helped enhance Pulse’s contacts yet further. From an operational point of view, the
bikes have been very popular among our members. Even more importantly perhaps, the technologically advanced kit has helped bring our customers closer together and created a sense of community across our sites by encouraging competition among members, and between facilities as well.
You are one of the only companies to design equipment in the UK. Is this important? We’re proud to say that we are one of very few companies to design fitness equipment here in the UK.
The acquisition of the Trixter brand has further enhanced Pulse’s connections globally
Being British-based is important to
us as it allows our clients – or potential clients – to visit our head offi ce, meet our in-house product design team, trial the products and even work closely with them to modify pieces of equipment to suit their needs. We’ve done this with the MoD in
recent years, adapting several pieces of kit to make them more suitable for the fi tness needs of the armed forces. The MoD and the RAF like the fact that we’re a British company supporting British troops. In addition, the feedback that we
receive shows that fi tness facilities overseas like the fact that we’re British-based as our standards are high and reputation is strong.
What does the future hold for Pulse? We have clear goals within each of the four strands of our business and are expecting to see significant growth right across the board. We will keep working with
our existing partners to further 60 Read Health Club Management online at
healthclubmanagement.co.uk/digital
develop their health, fi tness and leisure solutions in order to grow participation and profi tability to ensure they continue to see a ROI. We’ve got lots of exciting, fl agship
design-and-build projects in the pipeline of our Pulse Select division. Going forward we will continue to seek out more partners for Club Pulse and Pulse Select by demonstrating that even a minimal investment – whether that be in kit, graphical artwork, a new gym layout or operational support services – can really result in signifi cant savings in the long term. We will continue to develop our
Pulse Fitness arm by updating products with new features based on extensive market research, customer feedback and changing criteria. We’re also aiming to become the
leading innovator of technologically advanced fi tness equipment and will also invest in new personnel to aid our growth in this fi eld. We’d like to develop our partnership
with Keiser, as well as seeking out other innovative equipment providers so we can offer customers even more complete gym packages. Finally, with our export business
showing good growth, we’re also looking into ways of offering additional support to customers overseas. ●
January 2015 © Cybertrek 2015
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