The Cirrus Console gives access to digital TV, the
internet, workouts and fitness data
Technology is at the heart of your new offerings, is this something you hope will become synonymous with Pulse? With more consumers becoming increasingly tech-savvy and using wearable devices, our goal is to help operators utilise such technologies and other cloud-based systems to motivate customers, improve engagement and ultimately aid retention. We strive to be at the forefront of fitness technology and become market leaders in this field. Our portfolio of products has been
engineered over 34 years and as such are well tried and tested with the best components and materials. In more recent years we’ve focused on developing the technology found in our
January 2015 © Cybertrek 2015
Pulse presents its partners with business plans to facilitate their future growth
kit so it matches the prestige of the equipment and exceeds the growing expectations of consumers. For example, our state-of-the-
art Cirrus Console encompasses technology that allows gym users to access digital TV, radio and bespoke workout programmes, as well as enjoy full internet browsing with social media access while they workout. The functionality of such technologies is uniform across our entire product range so customers of all ages and
abilities become familiar with the devices and can enjoy using them. Technology doesn’t stop with our
equipment. We incorporate it into many other aspects of our business as well such as our service and maintenance arm, front of house management systems, CRM member management systems and sales and marketing initiatives through email campaigns, interactive websites and our mobile app.
What difference has the Trixter acquisition made to Pulse? Acquiring Trixter was part of our aim to become the leading innovator of technologically advanced fitness equipment. Trixter is a well-known brand with great credibility and the
Read Health Club Management online at
healthclubmanagement.co.uk/digital 59
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