RETENTION SERIES


NEW YEAR, NEW STRATEGY Targeting older members, focusing on interaction and


friendship, reducing queueing and incorporating group exercise. Dr Melvyn Hillsdon offers his top five new year’s resolutions for clubs looking to improve member retention levels


50 Read Health Club Management online at healthclubmanagement.co.uk/digital


January 2015 ©


Cybertrek 2015


PHOTO: WWW.SHUTTERSTOCK.COM/TYLER OLSON


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