RETENTION SERIES
Market-leading course management software
Market-leading course management software
HomePortNEalWNEW HomePNortEalW
Market-leading course management software
HomePortal Mobile
Mobile Mobile
Figure 4 Estimated income over eight months, based on TRP 10,000 retention data, from members who participate in group exercise versus those who don’t, from an initial sample of 1,000 members
£ 5 5 , 000 £ 5 0 , 000 £ 4 5 , 000 £ 4 0 , 000 £ 3 5 , 0 0 0 £ 30 ,0 0 0 £ 2 5 , 000 £ 2 0 , 000
£50,000 £48,810 £48,170
£47,625 £46,545
£45,445 £46,845
£45,985 £43,995 £42,845 £41,360 £41,250
Total income = £372,170 Total income = £359,610
£45,205 £43,995 £43,705
Group
exercise Individual exercise Months
1 2 3 4 5 6 7 8 since
joining
Figure 5 Estimated income over eight months, based on TRP 10,000 retention data, from members who frequently have to queue for kit versus members who don’t, from an initial sample of 1,000 members
● Fully branded to your ● F buuslly branded to your
● Fully branded to your business
● Book courses online ● Book courses online
● Booikn courses online business
ess
● View teacher feedback and course progress
● View teach r feedback movements for courses
● Make payments and and course progress
● View teacher feedback and course progress
● Make payments and movements for courses
● Make payments and movements for courses
£55,000 £50,000 £45,000 £40,000 £35,000 £30,000 £25,000 £20,000
£50,000 £48,665 £47,380 £48,010 £46,115 £44,770 £43,215 £41,945 £40,450 £40,075
Total income = £369,295 Total income = £354,580
No queuing Frequent queuing
1 2 3 4 5 6 7 8 Months since joining
£46,530 £45,530
£44,625
£43,335 £43,230
Based on 1,000 members paying £50
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
Going to LIW? Visit us on stand #L220
54 Going to LIW?
Going to LIW? Visit us on stand #L220
To learn more about Cap2 please call 0845 504 8528, email
sales@cap2.co.uk or visit us at:
www.cap2.co.uk
a month, and the TRP 10,000 retention levels, the members who report at least some group-based exercise would yield an additional £12,560 in income over eight months compared to members reporting no group exercise (Figure 4).
Resolution 4: Minimise the time members must queue for equipment Along with staff failing to talk to members, the most annoying hassle that members report is having to queue for gym equipment.
Health club and leisure centre
members who say they frequently have to queue for equipment in the gym, and who find it annoying, are 50 per cent more likely to cancel than those members who do not. If no members had to queue for equipment, 5 per cent of TRP 10,000 cancellations would have been avoided. One thousand members who never
have to queue for equipment would yield £14,715 more over eight months than 1,000 members who have to queue frequently (see Figure 5).
January 2015 © Cybertrek 2015
Income per month Income per month
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