PULSE PROMOTION
On the Pulse
Pulse is one of the most versatile organisations in the fitness industry. We discuss how the British based company offers so much more than just kit
P
ulse is one of the most versatile organisations in the fitness industry, comprising four divisions – Pulse Fitness,
Pulse Select, Pulse Soccer and Club Pulse. The British-based company is best known for its world class Pulse Fitness equipment, but the company offers so much more than just kit. In addition to developing, supplying
and servicing equipment, Pulse designs and builds centres within its Pulse Select division. The organisation also operates entire leisure venues within its Club Pulse branch and helps other facilities operate more effi ciently by looking after direct debits, sales and marketing, training and IT support systems. Within its Pulse Soccer arm, Pulse
provides a sustainable franchise platform for grassroots soccer facilities. The organisation also acts as a strategic leisure development consultant to a number of local authorities and partners, advising them on how to exceed objectives, be sustainable, drive revenue and increase participation. Pulse’s unique mix of services –
coupled with the fact that it has all that experience in-house at its UK HQ in Congleton – puts the company ahead of the game. With such strong foundations in place, Pulse is looking at how technology and innovative business models can continue to grow the sector, participation and revenue. Managing Director Chris Johnson tells us more…
Do you think your experience with design-and-build and in operating fitness facilities gives you an industry advantage? Absolutely! We’ve worked with a diverse array of sites across a range of market sectors, from private health clubs to educational institutions and not-for-profit facilities. As such we’ve learnt a great deal about best practice, member motivation and commerciality.
we get constant, honest, fi rst-hand feedback from members and staff which we communicate with our British based design team. In turn, managing entire facilities has helped us to develop inspiring and effective sales and marketing strategies. We use our experience of operating
leisure venues – along with our extensive knowledge of the latest trends – to present our partners with business plans to facilitate their growth and help them achieve their objectives. This could be anything from converting an under-performing squash court into a more fruitful functional training zone or providing an innovative sales and marketing package to drive new customers into a facility. We have a proven track record delivering such services, with 75 per cent of our customer base working with us for over 10 years.
Pulse founders Chris and Dave Johnson lead innovation at their UK-based headquarters
Our experience of managing facilities
has given us a unique insight into what customers want: motivation, feedback and results. From an operator’s perspective, we’ve learnt about the importance of durability and the role of small details such as layout, lighting, colour schemes and artwork in enhancing the member experience. We also really understand the
importance of seeing a return on investment and are able to demonstrate ROI through our own clubs such as Pulse Health and Fitness in Carshalton, where the four-and-a half-year-old equipment is currently exceeding latent demand by 25 per cent. Our operational clubs are key to the R&D process of our products as
58 Read Health Club Management online at
healthclubmanagement.co.uk/digital
Tell us more about the new innovations you have just brought to market. As our name suggests, we aim to keep our finger on the ‘pulse’! Our British- based in-house design team work constantly to update and improve our existing products and develop exciting new innovations. 2014 was no exception. Just to name a few, we released our
free iOS- and Android-compatible mobile fi tness tracking app as an enhanced communication tool for UK operators, and to make tracking in-gym and external activity easier for consumers. We unveiled our touchscreen Cirrus
Console and took our SmartCentre gym management system to the cloud at
smartcentre.com. The online solution, which is free to SmartCentre clients, allows members to view, access, track and update their fi tness data anytime, anywhere, and is designed to provide operators with an additional tool to keep members engaged and motivated.
January 2015 © Cybertrek 2015
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