WORLD EXPOS
was modestly attended, and consid- ered an economic failure for the region. It was here that thought leaders Bill McDonough and Michael Braungart re- introduced The Hannover Principles for sustainable world abundance – which were fi rst commissioned by Hannover in 1991 and fi rst presented at the Earth Summit’s 1992 World Urban Forum. In 2000, the Hannover Principles
(see briefi ng box) started a revolution. They were then, and still are, audacious, thought-provoking and emphatic. The intention was to subvert that narrative and create an entirely new context for the discussion. This was a revolution. A re-boot. A new story. The Hannover Principles inspired the US Green Building Council’s green building programme called LEED, and led to creation of the Cradle to Cradle Products Innovation Institute. The institute is described as a non-profi t organisation “created to bring about a new industrial revolution that turns the making of things into a positive force for society, economy, and the planet.” More importantly, the Principles
sparked a cascade of inspiration for the enterprising thought-leaders heading up the next Expos. Consider the themes, always a statement of intention: Expo 2005, Aichi, Japan – Nature’s Wisdom Expo 2008, Zaragoza, Spain – Water and Sustainable Development Expo 2010, Shanghai, China – Better City, Better Life Expo 2012, Yeosu, South Korea – The Living Ocean and Coast – Preservation and Sustainable Development of the Ocean and Coast. The subject of each of these expos
was rooted in the Hannover Principles – creating sustainable abundance on planet Earth. So what is the theme for Expo 2015 in Milan, Italy? ‘Feeding the Planet, Energy for Life’.
Past and future Expos
2000 Hannover, Germany 2005 Aichi Prefecture, Japan 2008 Zaragoza, Spain 2010 Shanghai, China 2012 Yeosu, South Korea 2015 Milan, Italy 2017 Astana, Kazakhstan 2020 Dubai, United Arab Emirates
56
Ever since the World Expo in Aichi in Japan in 2005, offi cial expo themes have all focused on nature, sustainability, creating a better world
Dubai’s winning bid
On 26 November 2013, the delegates of the Bureau International des Exposition (BIE) chose Dubai as the host of Expo 2020.
Opening dates: 10 October 2020 – 10 April 2021
Theme:
‘Connecting minds, creating the future’
Details The 1,082-acre (438-hectares) Expo site, on the southwestern edge of Dubai in Jebel Ali, near Dubai’s new Al Maktoum International Airport, is being designed by HOK. HOK’s design features three
separate pavilions created to symbolise opportunity, sustainability and mobility, with ‘innovation pods’ in each thematic zone. Inspired by the layout of a
traditional Arabic souk, the design places larger pavilions to the perimeter while clustering smaller exhibit spaces toward the centre, to promote better visitor interaction.
STEERING A NEW DIRECTION Most people will never go to World Expo, but those who do can be inspired, emo- tionally awakened, and changed. These guests can inspire others. Like a single pebble in a giant lake, they can send out thought waves that ripple to infi nity. Examples abound. Great expos like
the fi rst World’s Fair at Crystal Palace (1851) the Paris Exposition (1855), the Franco-British exhibition at London’s White City (1908), Century of Progress in Chicago (1933) and the World’s Fair
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in New York (1964) brought us great attractions that communicated amazing new ideas. The best of these attractions have stood the test of time, because their stories, lessons and inspirations are evergreen.
GLOBAL STORY-TELLING In 2000, we entered the 21st Century and ushered in a new era. The con- cept of the World Expo evolved with the times (see Hannover Principles). The global issues we face today are large
AM 2 2014 ©Cybertrek 2014
The theme for the World Expo in Dubai in 2020, which is being designed by HOK, is ‘Connecting minds, creating the future’
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