WORLD EXPOS
BRAVE NEW WORLD
Can world expos really raise global awareness about what matters for the planet? Christian Lachel considers how these high profile events can use modern story-telling and technology to help create change in the world
I
have many smart, compassionate, public-spirited friends. I was having coffee with one of them when this particular friend said: “The world is in trouble. We’ve got so many chal-
lenges it just seems overwhelming.” She almost ran out of fingers as she
used them to tick off the challenges – climate change, population growth, plundering of natural resources, peak oil/dwindling fossil fuels, increased energy demand in emerging nations, and finding enough food to feed the planet. “The bigger the challenge, the less people seem to care. What actually are we doing about these things? What CAN we do?”
All great questions. Do we as individ-
uals care about doing the hard work to ensure humankind has a viable future on Earth? Does our industry care? I said: “First, let’s acknowledge our
own power. We’re storytellers. It’s been our job to give meaning to our world and shape a narrative that awakens the tribe to the perils that lie ahead if we don’t change our behaviour. Our narra- tive must give a vision for a viable way forward, and inspiration that, together, we can make that vision a reality.” And then we talked about the cultural
narrative, and we discovered a lot of evidence that we – the storytellers – DO care. We ARE doing something.
CARING FOR OUR PLANET Let’s start with the single most popu- lar form of out-of-home entertainment ever invented, the feature motion pic- ture – always a harbinger of cultural change. James Cameron’s Avatar is the single most popular motion picture ever made. Underneath all the stunning special effects, the breath-taking action sequences and summer-blockbuster plotting, beats the heart of a profound environmental fable. Avatar is about our world. In this film,
a young man – crippled by war and alienated from an uncaring world, is literally re-born when he connects with a tribe of people who are one with the
James Cameron’s Avatar is a reminder of our own world, and the need to protect natural resources
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