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Children engage in a range of hands-on experiments in CleverLabs, Blueprint’s branded science show concept


experiences for pre- and primary-school children. Since the takeover, it’s helped boost visitor numbers at Odysseum by 25 per cent, with 200,000 forecast for 2014. Helping to bolster these numbers


even further is yet another IP coup for Blueprint – the hugely successful Harry Potter: The Exhibition, which opens at the centre this October. Created by Global Experience Specialists, Inc (GES) in partnership with Warner Bros Consumer Products, the 1,400sq m (15,000sq ft) exhibition has been touring for four years, visiting Boston, Toronto, Seattle, New York, Sydney and Singapore. Odysseum will be only its second European venue, following a short stop in Sweden. Boris admits that the interactive exhi- bition, which features elaborately themed sets as well as original props and cos- tumes from all eight Harry Potter fi lms, leans more to the entertainment than the education side of Blueprint’s remit – but he doesn’t apologise for it. “We have to strike the right balance,” he says. “It’s true there’s less scientifi c content in this exhibition, but we expect many of the visitors to Harry Potter will also look into our permanent exhibitions.” Although Blueprint has clearly


revitalised the business, Odysseum was already an established attraction when the company stepped in. By contrast, its next project was a completely new devel- opment. Explorado Children’s Museum in Duisburg, Germany opened last June in the former Legoland Discovery Center in


AM 2 2014 ©Cybertrek 2014


The acquisition of Die Maus has boosted visitor numbers at Odysseum by 25 per cent


“Outside of Germany Die Maus doesn’t mean anything. But in Germany more people know that brand than Coca-cola. That says it all”


the city’s old harbour. Covering 3,000sq m (32,290sq ft), the site is the fi rst of a planned chain of Explorado-branded attractions and very much a testing ground for the concept. Developed by AWC and aimed squarely


at the three- to 11-year-old market, the museum’s essentially an educational playground, where young visitors are invited to dive in and explore, without pressure to perform. Highlights include CleverLabs, Blueprint’s branded science


show concept, where children become researchers and engage in hands-on sci- ence experiments. Another USP is the Children’s University, which sees scien- tists from real universities interacting with children as young as fi ve. There’s also space for travelling exhibitions. So far, the concept is proving its


worth, says Waschk, with visitor numbers for 2014 on target for 100,000. This is boosted by the fact that the school authorities have classifi ed the attraction


Read Attractions Management online attractionsmanagement.com/digital 37


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