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MUSEUMS


PROBLEM


SOLVING IN PROGRESS


SOLUTION UNDERWAY


BEAUTIFUL MINDS


The founders of MoMath, the New York Museum of Mathematics explain how they’re on a mission to get ordinary people to fall in love with maths


Rhianon Howells, journalist O 48


n the subject of maths, Glen Whitney and Cindy Lawrence, co-founders and executive directors of the Museum of Mathematics (MoMath) in New York City,


are surprisingly lyrical – they talk less about formulae, theorems and proofs than they do about beauty and wonder, excite- ment and falling in love. Yet despite this undisguised passion, they’re the first to admit that maths has an image problem. “Math is too often presented as a cook- book of recipes to memorise, and it’s really a cultural problem,” says Lawrence, a certified public accountant (CPA) who spent 16 years as national editor for CPA education provider Becker, and runs a programme for gifted maths students in her spare time. “If I go to a party and get into a conversation about what I do, people aren’t ashamed to say, ‘I’m terrible at math.’ If I said I was an author, no one would say, ‘I’m a terrible writer,’ whereas to say ‘I’m not a math person’ is almost a badge of honour.” Through MoMath, which celebrated its


first anniversary in December, Whitney and Lawrence have made it their


right. Here, they talk about changing public perceptions, the dangers of ‘maths illiteracy’ and what’s next for North America’s only math’s museum.


Glen Whitney (left) and Cindy


Lawrence (right) teamed up to create the Museum of Mathematics


mission to turn this common percep- tion of maths as difficult and dull on its head. “We’re not trying to shame anyone,” says Whitney, a Harvard- and UCLA-educated mathematics professor and former quantitative analyst for hedge fund Renaissance Technologies. “We’re just trying to show the face of math that people naturally want to engage with.” With MoMath’s visitors for year one


topping 173,000 (massively exceeding the projected 68,000), Whitney and Lawrence are clearly doing something


Read Attractions Management online attractionsmanagement.com/digital


How was the idea for MoMath born? Glen Whitney (GW): For about 20 years, there was a tiny math museum on Long Island. I went along, and it was sort of run down, but I had a great time. I thought nothing of it until I started coaching the math club at my daughter’s elementary school. I was talking to some teachers when the topic of the museum came up and I found out it had closed down. I thought perhaps this was an opportunity to create an institution with a similar flavour and feel, but a little bit more of an ambitious mission. Cindy Lawrence (CL): I’d also visited


that museum with my family before I met Glen. Then our daughters became friends. One day, Glen was picking his daughter up from my house when he asked if I’d ever heard of this museum. I said, “Sure, I love that museum.” And he said, “Well, it is no more.” In the next breath he said, “But I’m going to open another math museum.” And I said, “Wow, if you


AM 2 2014 ©Cybertrek 2014


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