SCIENCE CENTRES
APPLIANCE OF SCIENCE
With three sites, Blueprint Entertainment is already Europe’s largest private science centre operator. Founders Andreas Waschk and Mike Boris explain how a combination of financial savvy and rotating content is going to make it even bigger
Rhianon Howells, journalist
o anyone not paying attention, Blueprint Entertainment’s arrival on the European visitor attractions scene might have happened overnight. This time last year,
the private equity-backed edutainment operator was barely a blip on the indus- try’s radar. By the end of the summer, the company had not only taken over and relaunched two high-profile science centres in Germany and Belgium – Odysseum in Cologne and former Merlin
investment Earth Explorer in Ostend – but it had also opened a brand new attraction: Explorado Children’s Museum in Duisburg, Germany. Together, the three sites make Blueprint the largest owner-operator of science centres on the continent. Yet while this may all sound very sudden, the groundwork for these devel- opments was actually being carefully laid for well over a year by the company’s founders: Andreas Waschk, chairman, and Mike Boris, CEO, who set up the
business together at the end of 2011. And while Blueprint itself may be the
new kid on the attractions block, Waschk and Boris themselves are far from wet behind the ears. A one-time concert promoter, Waschk
is the founder of AWC AG, a leading German consulting and development firm for leisure and entertainment projects, and now essentially a sister company to Blueprint. As CEO of AWC, Waschk has worked with big-name clients from
Blueprint Entertainment’s founders Andreas Waschk (left) and Mike Boris (right)
34 Read Attractions Management online
attractionsmanagement.com/digital AM 2 2014 ©Cybertrek 2014
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