IAAPA’s priority is improved safety across rides, facilities, food and merchandising
should be respect for the innovators and inventors and we need to do what we can to protect and encourage innovation. Quality education and training, in all
aspects of the industry, are needed as the industry continues to grow all over the world, especially in the Asia-Pacific region. Education and training not only hone and upgrade skill sets to meet or exceed international standards, they also prepare the next generation of workers, managers, and leaders in the industry.
What are the recent successes? Recent successes of IAAPA include the ongoing growth and development of the association’s trade shows and conferences around the world. They showcase the best and newest products and services in the industry, and provide outstanding educational programmes that can enhance the state and standard of the industry. The continuing evolution of IAAPA into a global association through the adoption of its three-year strategic plan and the gradual implementation of governance initiatives are very defini-
AM 2 2014 ©Cybertrek 2014
tive calls to action that will benefit the industry in the years to come.
What excites you about this industry? The main thing that excites me is that this industry transcends all generations and will stand the test of time. I’m also excited because it involves people and family, the latter being very important to me personally. This industry is able to evolve and morph itself based on what guests want, using technology and the like, but always not forgetting superlative guest service as integral to the continued success of the industry. I’m also excited about the continued potential of the industry in its various forms of rides and attractions, entertainment, food and merchandise, to name a few.
How do you see the future? I see the industry developing based on the needs and wants of its consumer base. Attractions operators will always be on the lookout for “what’s in” and “what’s not”.
ENCHANTED KINGDOM
Why are you doubling the size of Enchanted Kingdom? We’re doubling its size in the next five to 10 years because it’s our grand plan to convert it from a standalone theme park into an integrated resort destination without the gaming component, the Disney model so to speak. We’ve continuously exceeded our
It’s a continuously evolving process.
design-day capacity and increasing our footprint and redeveloping our existing area are the best ways to increase capacity and improve overall guest experience. It’s also partly targeted to accommodate the growing number of foreign tourists making the Philippines one of their destinations in Asia. We want to evolve into a prominent regional player in the industry within five years. With the improving and increasing inbound tourism traffic into the Philippines, we are looking at increasing this share of the market, although pre- dominantly, our market will still be the local population.
Read Attractions Management online
attractionsmanagement.com/digital 25
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