CSL uses games and fun techniques to take children through their aquatic journey


Our ambition is to open up swimming and leisure provision to the


community using facilities whose owners may not have done it previously – or who now wish this area of their operation to be developed by a partner


facilities and services that CSL needs to deliver its high-quality ASA swimming lessons. The ASA operates a world re- nowned Learn to Swim award scheme based on the British Gas ASA Learn to Swim Pathway, a programme the ASA has developed to take children through from their first splash to full competence in the water. With close to two million certificates and badges issued to children all over the world last year alone, the Kellogg’s ASA Awards Scheme continues to be one of the most successful ever in British sport. CSL has its own governance structure


and is controlled by a board of five in- dependent trustees who are responsible for the progress of the organisation, its strategy and operations. The trustees provide expertise drawn not only from the world of swimming, but also public facility operation and commercial man- agement. CSL’s ultimate aim is to enable organisations to bid for funding to en- able them to run projects in accordance with the charitable objects.


Issue 2 2013 © cybertrek 2013 CSL has a support team based at


Loughborough University’s SportPark, which also houses the ASA’s head- quarters and other national governing bodies. The support team runs CSL’s on- line booking system (www.cslbookings. co.uk) and offers administration sup- port to swimming liaison officers and teachers. The system has been set up to make booking swimming lessons easy and also stress-free for customers.


Fiona Pearson, group operations man- BOARD OF TRUSTEES


CSL OPERATIONS STAFF SUPPORT TEAM


SWIMMING LIASON OFFICERS


SWIMMING TEACHERS CSL is operated as a separate company to ASA ASA QUALIFIED COMMERCIAL PARTNERS


CSL BOARD OF TRUSTEES Delvin Lane


Trustee Trustee


Chair, Trustee


Jane Nickerson Secretary, Trustee Chris Bostock Trustee Ian Cooper Chris Reeves


Read Sports Management online sportsmanagement.co.uk/digital 55


ager, says: “Our ambition is to open up swimming and leisure provision to the community using facilities whose owners may not have done this previ- ously or who now wish this area of their operation to be developed by partner- ship working. Our lessons follow the British Gas ASA Learn to Swim Path- way, offering a fully comprehensive and progressive programme of swimming lessons for all. The lessons are deliv- ered by professional, trained teachers, resulting in competent, confident and safe swimmers with a wide skill base on which to develop further techniques and the opportunity to enjoy a range of water-based sports in the future.”


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