SUSTAINABILITY Green matters
A ROUND UP OF INNOVATIVE PROJECTS, SYSTEMS AND PRODUCTS FROM AROUND THE WORLD THAT ARE HELPING TO MAKE THE SPORTS INDUSTRY MORE SUSTAINABLE
Next year’s World Cup will be the most eco-friendly in history. More than US$20m will be invested in delivering a sustainability strategy
FIFA ANNOUNCES 2014 SUSTAINABILITY
The organising committee of the Brazil 2014 World Cup (LOC) and FIFA have announced the details of a strategy to make next year’s competition the greenest ever. The sustainability strat- egy developed by FIFA and the LOC aims not only to mitigate the negative impact but also to maximise the positive effects of hosting the FIFA World Cup. Green stadia, waste management, community sport, reducing and offsetting carbon emissions, renewable energy, climate change and capacity development are some of the key issues addressed. A total of approximately US$20m (15m
euro, £13m) will be invested by FIFA in the implementation of the strategy.
Issue 2 2013 © cybertrek 2013
Further support for the sustainability effort will be provided by FIFA’s com- mercial affiliates and other stakeholders. The strategy builds on the experience gained from environemntal and social development programmes at FIFA tour- naments since 2005, on international standards such as ISO 26000 and the Global Reporting Initiative and on the development policies of the government of Brazil. The 2014 FIFA World Cup Brazil will be the first FIFA World Cup to have a comprehensive sustainability strategy. Federico Addiechi, FIFA’s head of
corporate social responsibility, said: “The goal is to stage an event that uses resources wisely, striking a bal- ance between economic aspects, social development and environmental protec- tion. We want the 2014 World Cup to be remembered not only as a fantastic foot- ball tournament, but also for its lasting social and environmental legacy.”
The concrete methods include:
• Green Buildings: Many of the stadi- ums in Brazil are planning to achieve LEED certification and are installing solar panels to generate renewable energy. In addition, FIFA and LOC will organise certified training courses on sustainable management for stadium managers
• Waste management: The objective of a new waste law in Brazil is to bet- ter control the handling and the destination of waste. FIFA and LOC will promote recycling in collaboration with local cooperatives.
• Climate change: FIFA and LOC will esti- mate the tournament’s carbon footrint and develop wide-ranging measures to avoid, reduce and offset its emissions
• Volunteer training: Additional training modules will be offered to all 2014 FIFA World Cup volunteers enhancing their future employment opportunities.
Read Sports Management online
sportsmanagement.co.uk/digital 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84