FUNDING
Sport is a global business and as a result, is routinely taken into consideration by legislators
is a member of the European Union. One of the most important things to bear in mind is that this funding cannot be used to repair or invest in buildings or facilities – nor can it be used to fund a national or local project. In order to be eligible, your project
should deliver a co-ordinated pro- gramme of activity across a number of European countries. You also need to demonstrate how you will run your proj- ect, together with equivalent partner organisations in other EU member states. In the spirit of Europe’s ethos to be equal and transparent, all not-for- profit organisations are invited to apply for grants and amounts are awarded on a case-by-case basis. Funding amounts have fluctuated
every year, but in 2014, sport will for the first time have its own dedicated EU budget worth around €30m (US$40m, £26m) per year to be divided between successful applicants.
LOOKING FOR ASSISTANCE At the Sport and Recreation Alliance we help our members, who range from the Football Association and British Rowing
ORGANISATION: Supporters Direct Europe NAME OF PROJECT: Improving football governance through supporter involvement and community ownership TIME PERIOD: 1 March 2012 – 30 June 2013 FUNDING: €202,527
CASE STUDY
Football’s image is all too often tarnished by instances of unsustainable financial models, accusations of outdated governance and a lack of democratic accountability. Yet the long-standing culture of supporters’ movements in the UK and fan ownership
across Europe demonstrates that there is a way in which football clubs can not only be competitive on the pitch but have a positive presence in their community. EU funding is being used by Supporters Direct Europe alongside eight democratic sup-
porters’ organisations to spread this ethos to as many clubs and communities as possible across Europe. The initiative aims to empower supporters’ movements so they can play a greater role in the day-to-day running of their clubs. OUTCOMES: Toolkits containing advice, recommendations and workshops have been produced and steps have been taken to establish national supporters’ organisations in Italy and Ireland. Networks of supporters’ groups in Germany, Spain, Portugal and Belgium have also benefited from the funding.
to the Ramblers and the British Wheel of Yoga to run their organisations as effectively as possible. EU funding is just one of the many
tools that can be worth exploiting to achieve this aim. As the umbrella body
40 Read Sports Management online
sportsmanagement.co.uk/digital
for the sport and recreation sector, we’re always keen to hear ideas about how we can bring about unified changes and im- provement in sport – and at the moment Europe and all its institutions have an in- credibly important part to play.
Issue 2 2013 © cybertrek 2013
PIC: ©SHUTTERSTOCK/SERGEY NIVENS
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