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£94m for cycling-friendly projects
A number of English cities and parks are to share a £94m government cash injection to promote cycling. A total of £77m of the
funding will be spent on improving existing – and creating new – cycle routes in Manchester, Leeds, Birmingham, Newcastle, Bristol, Cambridge Oxford and Norwich. An additional £17m will be available to improve cycling paths at four of England’s national parks - New Forest, Peak District, South Downs and Dartmoor. Te government has hailed the funding as
Te funding has been aimed at improving the cycling infrastructure Councils will be also expected to up their
the biggest ever single investment in cycling. Prime Minister David Cameron said the
announcement includes a commitment to cut red tape that can “stifle cycle-friendly road design and to encourage changes to the way roads are built or altered”.
game to deliver infrastructure that takes cycling into account from the design stage. Cameron said: “Following the Olympics, the
Paralympics and the Tour de France, British cycling is riding high – now we want to see cycling soar.” Details:
http://lei.sr?a=J5A8s
Major events worth £5.9bn to companies
Te global sports events market will create £5.9bn (US$9.1bn, 6.9bn euro) of new busi- ness for sports service companies in the next ten years. According to the Global opportuni- ties for sports marketing, infrastructure and consultancy services to 2022 report, the global events market’s biggest beneficiaries will be in the management and consultancy sectors. Published by UK-based International
Marketing Reports, the study analysed 55 major sports events that are scheduled to take place in the next decade. Te report’s author, Ardi Kolah, says the
increasing size of international competitions means host countries and cities are increas- ingly relying on outside help. “Major events are getting bigger, as countries
use them to regenerate cities and project their image on the global stage,” Kolah said. “Te scale of new-build and renovation of facili- ties is unprecedented. Te report identifies 149 new venues being built and dozens of stadia
Te increasing size of major sports events means host cities and countries oſten need outside help
earmarked for renovation to host major events. Te biggest headache for event organisers is projects that run late and over budget. “Tey are therefore increasingly looking to
experts in the field with a good-track record delivery.” Details:
http://lei.sr?a=F8v8d
StreetGames secures £3.8m grant
Sports charity StreetGames has been awarded £3.38m to develop 307 Doorstep Sports Clubs that will seek to improve sporting opportuni- ties within disadvantaged communities. Te clubs are designed to be vibrant places where 14-to 25-year-olds can play sports, at
Issue 2 2013 © cybertrek 2013
low cost, right on their doorstep. As well as offering opportunities to play traditional sports, StreetGames also offers adapted ver- sions of games, such as Cardio Tennis, Instant table tennis, Rush Hockey and Street Dance. Details:
http://lei.sr?a=f9M3N
Read Sports Management online
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