WATERPARKS
The WWA hope to break last year’s record of 24,873 participants at this year’s swimming lesson
THE BIG SWIM
The World’s Largest Swimming Lesson takes place on June 18th. The WWA’s Aleatha Ezra invites waterpark operators to host an event and help save lives
Lessons Save Lives™. Drowning remains the leading cause
A 92
of accidental death of children aged one to fi ve and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics indus- try is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to sup- port the WLSL event each year. All waterpark operators can host the WLSL on June 18th, and the ben- efi ts are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualifi ed life guards, combin- ing resources with local swim clubs or recreation centres could be an option.
s we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming
RECORD ATTEMPT
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL les- sons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record. The previous records are: 24,873
participants in 2012; 19,322 partici- pants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK.
As well as benefi ting the WLSL event, a new partnership could be the start of many opportunities for the future. The WLSL event began in 2010 and
many waterparks have run very suc- cessful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.
Read Attractions Management online
attractionsmanagement.com/digital Sandcastle Waterpark worked with
local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event pro- motional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers. To register your waterpark as a host
location, visit
WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, fl yers and promotional materials. Not only will you be helping people
be water safe, you’ll be positioning your park as a concerned community leader in water safety. ●
Aleatha Ezra, Director of park member development World Waterpark Association +1-913-599-0300 ext: 11
aezra@waterparks.org www.waterparks.org
AM 2 2013 ©Cybertrek 2013
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