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aquarium


den bla planet


Inspired by the shape of water in endless motion, Denmark’s new National Aquarium, Den Blå Planet, is shaped like a great whirlpool, waiting to pull visitors in to see its 20,000 sea animals. The CEO and designer describe the attraction


Dorte Gleie, CEO


What makes Den Blå Planet different? Physically, it’s the size. With 20,000 animals (and 450 different species), 53 aquariums and seven million litres of water, we’re the biggest and most modern aquarium in Northern Europe. Emotionally, it’s the way the


architecture, the aquarium and the ani- mal habitats come together to create a spectacular experience.


What is its aim? Primarily, we want to make our visi- tors care about life in the sea. We also


aim to attract 700,000 visitors a year and place ourselves within the top five attractions in Denmark. To achieve this, we’ve made learning


entertaining. We provide fabulous sto- ries about the sea through our fantastic animals, our dedicated people, digital platforms and printed material.


CEO Dorte Gleie 36


How many visitors have you had so far? We opened on Friday 22nd March and received 21,000 visitors in our opening weekend. On our busiest day so far, we welcomed 8,000 people. On Mondays we stay open til 9pm. The target audience is adults without


Read Attractions Management online attractionsmanagement.com/digital


children and we’ll develop this concept further to cater to their interests.


How does Den Blå Planet differ to Copenhagen’s original aquarium? The original aquarium was spectacu- lar when it opened in 1939, but it was worn down. It didn’t offer the framework for modern exhibitions or the service level that people expect today. Den Blå Planet is very modern and we’ll stay modern by developing and expanding. We moved 3,000 animals from the old aquarium and added another 17,000. That shows the difference in size and scope between the two aquariums.


AM 2 2013 ©Cybertrek 2013


photo: per Floeng


photo: (c) AdAm mõrk


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