COMPANY PROFILE PROMOTION
We are proud of our business acumen – creating experiences that put people first and make business sense
Q: How does Forrec balance design value with commercial sense? Teri: The fi rm has an outstanding repu- tation for creative solutions that work: design can be really cool, but it has to be functional as well. At Forrec, we’re proud of our business acumen – cre- ating experiences that put people fi rst while also making business sense. Because we manage our business
conservatively and apply the same judgement to the choices we make for our clients, they come back. I’ve known Gordon and the Forrec
team for 25 years. I hired them while at HIT Entertainment and worked alongside them while at INTAMIN and WhiteWater/ Prime Play, so I’ve been a customer and a business partner. Now I’ve joined the team as Regional Director of EMEA, because I love Forrec’s design philosophy.
TERI RUFFLEY Role: Regional director Territory: Europe, Middle East and North Africa Characteristics: Seriously fun, focused, empathetic Industry experience: 25 years+ Career path: Attraction and event licensing to new business development
MIGUEL LAMEIRO Role: Regional director Territory: Latin America and the Caribbean Characteristics: Analytical, energetic, professional Industry experience: 15 years+ Career path: Educator to new business development
Q: Technology: a tool or a trap when doing business internationally? Miguel: It is easy to become seduced by the latest technologies, especially when working globally. We keep it simple. After all, it is not only about what you say – it’s also how you say it. Some col- laborative tools are very powerful, they enable us to move faster, keep every- one on the team up to date and solve problems, which improves the quality of service to our clients. We believe face- to-face communication is still the best way to get a job done and that’s why we have dedicated team members on the ground around the globe.
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Q: Forrec’s team works across time, space and organisational boundaries. What keeps the team together? Jim: We’re diverse and yet we all share the same passion and desire to excel and be the best. We are driven by creativity, techni-
cal know-how, and a sense of humour. Our team is a refl ection of the people we work for. We can speak multiple languages and the depth and range of know-how, from teaching to operating world class attractions and everything in between, is really quite astonishing. The spirit at Forrec resonates through- out the entire team regardless of where we are in the world. We don’t succeed in spite of one another, but beca use of one another. We are collabo-
rators and people who really enjoy helping others – we’re people people!
JIM BOWEN Role: Regional director Territory: South East Asia Characteristics: Practical, entrepreneurial, creative Industry experience: 20 years+ Career path: Retail expert to new business development
Read Attractions Management online
attractionsmanagement.com/digital
Q: What does the future look like for Forrec? Gordon: I’m a little biased, but from where I stand, the future looks brilliant for Forrec. But – and there’s always a but – to stay at the top in our industry, we have to keep thinking and learning – developing and nurturing our crea- tive left and business right brain as one, without losing sight of where we came from and what we value. ●
AM 2 2013 ©Cybertrek 2013
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